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Publer

Score9.5 out of 10

67 Reviews and Ratings

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What is Publer?

Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes.


Key Features:

  1. Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent and strategic online presence. This replaces manual posting with a well-organized content calendar.

  2. Multi-Platform Compatibility: Multiple accounts on popular social networks like Facebook, Instagram, Twitter, and LinkedIn, can be managed from a centralized dashboard. Publer offers a one-stop solution for cross-platform engagement.

  3. Bulk Scheduling: Publer's bulk scheduling feature enables users to upload and schedule numerous posts at once, streamlining the content creation process and enhancing productivity.

  4. Visual Content Creation: Publer provides users with tools to create visually stunning posts. From customizable templates to image editing capabilities, users can craft eye-catching content to resonate with an audience.

  5. Team Collaboration: Collaborate with team members by assigning roles and permissions. Publer supports teamwork by allowing multiple contributors to work together on a shared platform, fostering a collaborative workflow.

  6. Analytics and Insights: Publer's analytics tools provide insight into social media performance. Users can also track engagement, monitor follower growth, and assess the success of campaigns to refine their social media strategy.

  7. RSS Feeds Integration: Keeps audiences engaged by automatically sharing content from RSS feeds. Publer ensures that a business's social media profiles remain active with relevant and up-to-date content.

  8. Customer Support: Publer is backed by a customer support team ready to assist users with any queries or concerns.

Publer is not just a social media scheduler; it's presented as a comprehensive solution that empowers individuals and businesses to elevate their online presence, and as a tool that helps anyone seeking to make a lasting impact in the dynamic world of social media.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Publer has to offer, as determined by TrustRadius' reviewers.
Based on 67 ratings of Publer's features
View all features

Top Performing Features

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 7.5

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.5

Areas for Improvement

  • Bulk actions

    Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

    Category average: 8.6

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 7.8

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 7.7

Reviews

What users are saying about Publer.
View all reviews

Perfect social media content management app for soloprenuers

Matěj MaulerView profile
Content creator in Social Media at Žiju life (1-10 employees employees)

Use Cases and Deployment Scope

I use Publer for content planning and publishing. I wanted to have one central place, where I can manage what is released where and Publer is the best tool I could find for this.

Ii is really easy to use and affordable for my needs. We are a 2 person team creating educational content.

Pros

  • Content Calendar is arrange really well
  • It is great I can go from Idea to scheduled post all in one software
  • You can watch other profiles on IG and FB and compare how are you doing against them

Cons

  • There is no comments and message agregation - but that is coming soon.
  • The ideation proces could be a bit more smooth. There is a lot of unnecesary saving stuff

Return on Investment

  • I spent 3-4 hours a week less on content management and scheduling

Usability

Alternatives Considered

OneUp

Other Software Used

Anthropic Claude, Vercel

The Future is Now

Giuseppi Anthony Mac TavishView profile
Operations Manager in Customer Service at The Harlow Hotel (11-50 employees employees)

Use Cases and Deployment Scope

I use this Publer product daily to control, managed and monitor my online presence. It has saved me time and allows me time to focus on my productivity in other aspects of my career. Its brilliant, has an easy to use API and comes highly recommended.

Pros

  • Social Media posts
  • Trend monitoring
  • Post scheduling
  • Monitors interactions

Cons

  • Generating recommended posts
  • Recommended ideas for increased online interactions

Return on Investment

  • Great ROI
  • Better workflow
  • Easy to use API

Usability

Streamlined Social Media Management with Extensive Platform Support

Incentivized
Stefan BeyerView profile
Company Manager at FSTPN Cyprus Limited (1-10 employees employees)

Use Cases and Deployment Scope

We found Publer to be an exceptionally user-friendly social media management tool that impressed us with its straightforward setup and really good platform coverage. (including Mastodon.)

Getting started was remarkably simple: we had multiple social media accounts connected and ready to manage from a single dashboard within minutes. The interface is clean, intuitive, navigation is effortless even on first use.

Pros

  • Posts from RSS
  • Support for Mastodon
  • Scheduling in general
  • Tags: suggestions and currents numbers while posting

Cons

  • Allowing tags in posts from RSS feeds
  • Allowing additional text in posts from RSS feeds

Return on Investment

  • Consolidating our social media activities onto one platform has helped us save time and be more consistent across platforms.

Usability

Alternatives Considered

Post Planner

Publer is easy to use and cost effective

Danielle NylandView profile
Owner at 1331 Studios (1-10 employees employees)

Use Cases and Deployment Scope

Publer helped us create a social media calendar and schedule our posts in advance - very helpful during our busy season when I don't have the ability to get in and create posts every day. It's also been very cost-effective and fits in our limited budget well and is customizable by jhow many social accounts we currently have.

Pros

  • Ease of use
  • Scheduling
  • Keeping a media library

Cons

  • Analytics in lower-level paid subscriptions

Return on Investment

  • higher engagement thanks to active posting

Usability

Other Software Used

Adobe Illustrator CC, Adobe PhotoShop

The best tool to organise your socials when you have multiple retail locations or brandnames

Verified User
Manager in Sales (1-10 employees employees)

Use Cases and Deployment Scope

I'm the owner of an optical store with two different brand names. Vingerhoets-Optics which focuses on adults and also a store called Timbel which is focused on children younger than 12 years old. I have to manage 9 different social media accounts: Facebook, Instagram, LinkedIn, TikTok and Google Maps business for the 2 brands. With Publer it is very easy to plan and post on every platform. I really struggled with consistently being active on social media, but now with Publer this is much easier. One app to post on all those platforms with a nice calendar.

What especially sets Publer apart from its competitors for a local retailer is the integration with Google Maps. It is easy to post to that (often forgotten) platform.

Pros

  • Google Maps integration
  • Managing different social media platforms
  • Calendar with a nice overview

Cons

  • Ideal posting times are only available on the most expensive business plan
  • Posting different pictures in 1 story has to be done 1 by 1 (or I can't seem to find it)
  • Dutch translation

Return on Investment

  • Increased the amount of content we post without hiring extra help
  • More booking of appointments through the Google Maps integration
  • Improved brand consistency and campaign execution

Usability

Alternatives Considered

Buffer and Later Social

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