#1 most frequent
United States of America
45.7%42 installations of 92
What is Publer?
Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes.
Categories & Use Cases
Videos
Top Performing Features
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.7
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 7.5
Areas for Improvement
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.8
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 7.8
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Category average: 7.7
Who Buys & Uses Publer
#2 most frequent
India
19.6%18 installations of 92
#3 most frequent
Australia
6.5%6 installations of 92
Pros
- Efficient bulk and auto-scheduling across multiple platforms
- Centralized management for diverse social media channels
- Responsive and helpful customer support
Cons
- Limited analytics and reporting features, especially in lower-tier subscriptions
- Opportunities for more advanced AI and automation functionalities
- Challenges with cross-workspace content management
Publer is a great cost effective software
Use Cases and Deployment Scope
We have been using Publer for some time now and have moved over from using Orlo and Publer to just using Publer. We have found Publer to be much more cost-effective as it works in the same way as Orlo and has the same publishing and scheduling features at a fraction of the price.
Pros
- Publer is very easy to schedule social posts across different channels
- You can easily reuse social posts that have been previously scheduled
- You can get the analytics of your previous social posts
Cons
- There is good analytics but these could be improved to provide more insight
- Reschedule posts can be shown more easily
- The UI of the dashboard could be improved
Return on Investment
- We have saved thousands on having one solution instead of two
- We get much better ROI for planning socials for our client's
- We get much better value for money with Publer
Usability
Other Software Used
Microsoft SharePoint, Google Ad Manager, Semrush
Streamline Your Social Media
Use Cases and Deployment Scope
Publer is an essential tool in our day to day operations. It has made our social media management much more easier and efficient than before. Their tools automate social posting based on performance and allow you to design and customize them much further than you would regularly be able to on the platforms themselves.
Pros
- Multi-account posting
- Scheduling and automation
- Data
Cons
- Some features could be presented a bit clearer
Return on Investment
- Not too expensive, but offers a high value
Usability
Other Software Used
WordPress, Meta Business Suite
Perfect social media content management app for soloprenuers
Use Cases and Deployment Scope
I use Publer for content planning and publishing. I wanted to have one central place, where I can manage what is released where and Publer is the best tool I could find for this.
Ii is really easy to use and affordable for my needs. We are a 2 person team creating educational content.
Ii is really easy to use and affordable for my needs. We are a 2 person team creating educational content.
Pros
- Content Calendar is arrange really well
- It is great I can go from Idea to scheduled post all in one software
- You can watch other profiles on IG and FB and compare how are you doing against them
Cons
- There is no comments and message agregation - but that is coming soon.
- The ideation proces could be a bit more smooth. There is a lot of unnecesary saving stuff
Return on Investment
- I spent 3-4 hours a week less on content management and scheduling
Usability
Alternatives Considered
OneUp
Other Software Used
Anthropic Claude, Vercel
The Future is Now
Use Cases and Deployment Scope
I use this Publer product daily to control, managed and monitor my online presence. It has saved me time and allows me time to focus on my productivity in other aspects of my career. Its brilliant, has an easy to use API and comes highly recommended.
Pros
- Social Media posts
- Trend monitoring
- Post scheduling
- Monitors interactions
Cons
- Generating recommended posts
- Recommended ideas for increased online interactions
Return on Investment
- Great ROI
- Better workflow
- Easy to use API
Usability
Publer is easy to use and cost effective
Use Cases and Deployment Scope
Publer helped us create a social media calendar and schedule our posts in advance - very helpful during our busy season when I don't have the ability to get in and create posts every day. It's also been very cost-effective and fits in our limited budget well and is customizable by jhow many social accounts we currently have.
Pros
- Ease of use
- Scheduling
- Keeping a media library
Cons
- Analytics in lower-level paid subscriptions
Return on Investment
- higher engagement thanks to active posting
Usability
Other Software Used
Adobe Illustrator CC, Adobe PhotoShop
