Likelihood to Recommend
Our creative and marketing department consists of several team members with various roles in the organization and process. We receive creative requests from the program managers and other marketing specialists daily. Lytho helps us keep track of all of these projects while listing due dates, proofing dates, completion dates and has the ability for multiple reviewers to be added to the proofing routes. We're able to customize each proofing route to best suit each client. We also have the ability to add outside clients to the proofing routes, which makes the process much smoother. At times I'd say it is less appropriate for very small requests or projects that did not need to go through a full-blown proofing route.
Read full review
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
Read full review Pros project management project review process project tasks assigned to each project Read full review The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently. The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently. The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using. Read full review Cons simplify the project dashboard simply the dashboard to view outstanding reviews additional training for our sales reps how to use the review process Read full review The uploading process is a bit clunky Overall user experience from an admin side could be refreshed to be more modern and easier to use Read full review Alternatives Considered
We currently use
for our final art file storage as well as a web dam for our art files, client files, client portals, etc.
and Lytho work seamlessly together in my personal opinion. So, the two should not be stacked against each other but moreso working in tandem.
does not have the ability to assign projects and/or proofing abilities.
Read full review
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
Read full review Return on Investment 100% improved accuracy in our final art files 100% improved client satisfaction 100% improved project management and tracking Read full review Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface. Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful. Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system. Read full review ScreenShots