Lytho Digital Asset Management vs. MarcomCentral

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytho Digital Asset Management
Score 10.0 out of 10
N/A
Lytho is built to help users communicate on-brand with their DAM Solution. The vendor states that users can streamline marketing efforts and save time creating, searching, sharing and publishing digital content, adding that users can: Be consistent with its Brand Center. Be efficient with its Digital Asset Manager. Be creative with its Create and Publish functionality. Lytho is a single source from which to manage, create and publish all marketing content.N/A
MarcomCentral
Score 8.0 out of 10
N/A
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.N/A
Pricing
Lytho Digital Asset ManagementMarcomCentral
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Lytho Digital Asset ManagementMarcomCentral
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lytho Digital Asset ManagementMarcomCentral
Top Pros

No answers on this topic

Top Cons

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Best Alternatives
Lytho Digital Asset ManagementMarcomCentral
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All AlternativesView all alternativesView all alternatives
User Ratings
Lytho Digital Asset ManagementMarcomCentral
Likelihood to Recommend
10.0
(1 ratings)
7.0
(4 ratings)
User Testimonials
Lytho Digital Asset ManagementMarcomCentral
Likelihood to Recommend
inMotionNow
Our creative and marketing department consists of several team members with various roles in the organization and process. We receive creative requests from the program managers and other marketing specialists daily. Lytho helps us keep track of all of these projects while listing due dates, proofing dates, completion dates and has the ability for multiple reviewers to be added to the proofing routes. We're able to customize each proofing route to best suit each client. We also have the ability to add outside clients to the proofing routes, which makes the process much smoother. At times I'd say it is less appropriate for very small requests or projects that did not need to go through a full-blown proofing route.
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Ricoh Global
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
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Pros
inMotionNow
  • project management
  • project review process
  • project tasks assigned to each project
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Ricoh Global
  • The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
  • The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
  • The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
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Cons
inMotionNow
  • simplify the project dashboard
  • simply the dashboard to view outstanding reviews
  • additional training for our sales reps how to use the review process
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Ricoh Global
  • The uploading process is a bit clunky
  • Overall user experience from an admin side could be refreshed to be more modern and easier to use
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Alternatives Considered
inMotionNow
We currently use Canto for our final art file storage as well as a web dam for our art files, client files, client portals, etc. Canto and Lytho work seamlessly together in my personal opinion. So, the two should not be stacked against each other but moreso working in tandem. Canto does not have the ability to assign projects and/or proofing abilities.
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Ricoh Global
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
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Return on Investment
inMotionNow
  • 100% improved accuracy in our final art files
  • 100% improved client satisfaction
  • 100% improved project management and tracking
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Ricoh Global
  • Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
  • Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
  • Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
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