The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.
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Pricing
Madison Logic Platform
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Madison Logic Platform
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Madison Logic Platform
Considered Both Products
Madison Logic
Verified User
Chose Madison Logic Platform
We've tested a few different content syndication providers such as Headley Media, but we've found the quality of follow up conversation to be better from Madison Logic Platform.
We will continue to test alternative providers in 2026 though.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Madison Logic Platform
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Madison Logic Platform
Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
No answers on this topic
Features
Madison Logic Platform
Engagement
Comparison of Engagement features of Madison Logic Platform
Feature
Madison Logic Platform
8.2
1 Ratings
12% above category average
Automated routing and prioritization
8.01 Ratings
Customer interaction histories
9.01 Ratings
Syndicated content
10.01 Ratings
Personalization
7.01 Ratings
Engagement data tracking
7.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Madison Logic Platform
Feature
Madison Logic Platform
6.7
1 Ratings
6% below category average
Standard visitor segmentation
8.01 Ratings
Behavioral visitor segmentation
6.01 Ratings
ABM sales intelligence
6.01 Ratings
Intent Data
Comparison of Intent Data features of Madison Logic Platform
Feature
Madison Logic Platform
8.0
1 Ratings
14% above category average
3rd party intent signals
8.01 Ratings
Downstream intent signals
6.01 Ratings
Account identification
10.01 Ratings
ABM Integrations
Comparison of ABM Integrations features of Madison Logic Platform
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
