Madison Logic Platform

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Madison Logic Platform	Score 8.0 out of 10	N/A	The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.	N/A

Pricing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Madison Logic Platform
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Madison Logic Platform
Considered Both Products	Madison Logic Platform Verified User Manager Chose Madison Logic Platform We've tested a few different content syndication providers such as Headley Media, but we've found the quality of follow up conversation to be better from Madison Logic Platform. We will continue to test alternative providers in 2026 though. Incentivized Helpful? Verified User Strategist Chose Madison Logic Platform To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to … Incentivized Helpful? Verified User Professional Chose Madison Logic Platform Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the … Incentivized Helpful?

Features

Madison Logic Platform

Engagement

Comparison of Engagement features of Product A and Product B
	Madison Logic Platform 8.2 1 Ratings 8% above category average
Automated routing and prioritization	8.01 Ratings
Customer interaction histories	9.01 Ratings
Syndicated content	10.01 Ratings
Personalization	7.01 Ratings
Engagement data tracking	7.01 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Madison Logic Platform 6.7 1 Ratings 12% below category average
Standard visitor segmentation	8.01 Ratings
Behavioral visitor segmentation	6.01 Ratings
ABM sales intelligence	6.01 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	Madison Logic Platform 8.0 1 Ratings 7% above category average
3rd party intent signals	8.01 Ratings
Downstream intent signals	6.01 Ratings
Account identification	10.01 Ratings

ABM Integrations

Comparison of ABM Integrations features of Product A and Product B
	Madison Logic Platform 6.0 1 Ratings 23% below category average
Automated workflow & orchestration	6.01 Ratings

Best Alternatives
	Madison Logic Platform
Small Businesses	Dealfront Score 8.9 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 9.9 out of 10
Enterprises	TechTarget Priority Engine Score 9.9 out of 10
All Alternatives	View all alternatives

User Ratings
	Madison Logic Platform
Likelihood to Recommend	8.0 (3 ratings)
Usability	6.0 (1 ratings)

User Testimonials
	Madison Logic Platform
Likelihood to Recommend	Madison Logic In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see! Incentivized Verified User Anonymous Read full review
Pros	Madison Logic Data insights Performance reports Incentivized Verified User Anonymous Read full review
Cons	Madison Logic Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options? Ability to improve the layout of landing pages Incentivized Verified User Anonymous Read full review
Usability	Madison Logic Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless Incentivized Verified User Anonymous Read full review
Alternatives Considered	Madison Logic To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach. Incentivized Verified User Anonymous Read full review
Return on Investment	Madison Logic It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts. During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance. Incentivized Verified User Anonymous Read full review
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