Insightful and well-targeted lead generation with solid results.
April 28, 2022

Insightful and well-targeted lead generation with solid results.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Madison Logic Platform

We must have access to relevant content and touchpoints throughout our extended demand generation process to drive the account ahead. With Madison Logic, we've exceeded our initial goals for top-of-the-funnel demand. We can better coordinate with our sales team by delivering leads on a regular cadence and with a predictable volume.

Pros

  • Unlike their competition, they have a unique LinkedIn integration that sets them apart.
  • We were able to launch campaigns rapidly because of their integration with our CRM.
  • There is no need to seek information or reports because all the information is always available.

Cons

  • Integrations were having some issues, but these were swiftly resolved.
  • This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
  • More social media platforms like Instagram and Facebook should be included, in my opinion.
  • To help me decide which accounts to focus on, I have access to insightful analytics.
  • Exceptional support teams are always there for us.
  • There is a lot of contact information that is either correct or has been updated.
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.

Do you think Madison Logic Platform delivers good value for the price?

Yes

Are you happy with Madison Logic Platform's feature set?

Yes

Did Madison Logic Platform live up to sales and marketing promises?

Yes

Did implementation of Madison Logic Platform go as expected?

Yes

Would you buy Madison Logic Platform again?

Yes

In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!

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