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Madison Logic Platform vs. Manhattan Active Customer Engagement

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Madison Logic Platform

    Score7.9 out of 10
    N/AThe Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A

    Manhattan Active Customer Engagement

    Score8 out of 10
    N/AA solution focusing on providing call center and service agents information about when and why customers buy a brand's products, and that also lets customers use digital self-service to lighten the workload of agents. Agents are given access to complete customer histories, with a variety of tools united in a single agent dashboard.N/A
    Pricing
    Madison Logic PlatformManhattan Active Customer Engagement
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Madison Logic PlatformManhattan Active Customer Engagement
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Madison Logic PlatformManhattan Active Customer Engagement
    Engagement
    Comparison of Engagement features of Madison Logic Platform and Manhattan Active Customer Engagement
    Feature
    Madison Logic Platform
    8.2
    1 Ratings
    12% above category average
    Manhattan Active Customer Engagement
    -
    Ratings
    Automated routing and prioritization8.01 Ratings00 Ratings
    Customer interaction histories9.01 Ratings00 Ratings
    Syndicated content10.01 Ratings00 Ratings
    Personalization7.01 Ratings00 Ratings
    Engagement data tracking7.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Madison Logic Platform and Manhattan Active Customer Engagement
    Feature
    Madison Logic Platform
    6.7
    1 Ratings
    6% below category average
    Manhattan Active Customer Engagement
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation6.01 Ratings00 Ratings
    ABM sales intelligence6.01 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Madison Logic Platform and Manhattan Active Customer Engagement
    Feature
    Madison Logic Platform
    8.0
    1 Ratings
    14% above category average
    Manhattan Active Customer Engagement
    -
    Ratings
    3rd party intent signals8.01 Ratings00 Ratings
    Downstream intent signals6.01 Ratings00 Ratings
    Account identification10.01 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Madison Logic Platform and Manhattan Active Customer Engagement
    Feature
    Madison Logic Platform
    6.0
    1 Ratings
    22% below category average
    Manhattan Active Customer Engagement
    -
    Ratings
    Automated workflow & orchestration6.01 Ratings00 Ratings
    Best Alternatives
    Madison Logic PlatformManhattan Active Customer Engagement
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    Terminus ABM Platform
    Score8 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
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    Score8 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
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    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Madison Logic PlatformManhattan Active Customer Engagement
    Likelihood to Recommend
    8.0
    (3 ratings)
    8.0
    (1 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Madison Logic PlatformManhattan Active Customer Engagement
    Likelihood to Recommend
    Madison Logic
    In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
    Incentivized
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    Manhattan Associates
    The cloud-native technological architecture on which Manhattan Active WM is built is designed for scalability, flexibility, and easy upgradeability. A responsive user interface, which is available on a tablet or fixed station and supports several of these operations, provides the unified control capabilities of the system. Real-time data is shown in a variety of ways, including a global map of facilities, individual facility data, labor utilization, and tasks broken down by job function.
    Incentivized
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    Pros
    Madison Logic
    • Data insights
    • Performance reports
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    Manhattan Associates
    • Permanently Adaptive.
    • Seamlessly Integrated.
    • Greater Visibility.
    Incentivized
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    Cons
    Madison Logic
    • Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
    • Ability to improve the layout of landing pages
    Incentivized
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    Manhattan Associates
    • User Interface.
    • Data Security.
    • API's
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    Usability
    Madison Logic
    Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
    Incentivized
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    Manhattan Associates
    No answers on this topic
    Alternatives Considered
    Madison Logic
    To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
    Incentivized
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    Manhattan Associates
    Manhattan enables seamless business configuration and interoperability. Manhattan Associates' architectural principles will drive the creation of cloud-native apps. These principles were developed to ensure that Manhattan Associates' solutions could achieve the engineering velocity that its end clients demanded while also striving to reduce the cost of innovation. As a consequence, you are not obliged to wait for technology to catch up to your decision-making before introducing new goods and services to your customers.
    Incentivized
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    Return on Investment
    Madison Logic
    • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
    • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
    Incentivized
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    Manhattan Associates
    • Implementation of the whole supply chain and fulfilment.
    • Better Data Management.
    • Effective use of configurations.
    Incentivized
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