Madison Logic Platform vs. Quantum Marketing Group

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Madison Logic Platform
Score 8.0 out of 10
N/A
The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A
Quantum Marketing Group
Score 0.0 out of 10
N/A
Quantum Marketing Group's data platform combines propensity modelling, intent data analytics, customer technology infrastructure, and firmographic data with target buying group contacts to underpin any persona-led, technology marketing campaign.N/A
Pricing
Madison Logic PlatformQuantum Marketing Group
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Madison Logic PlatformQuantum Marketing Group
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Madison Logic PlatformQuantum Marketing Group
Features
Madison Logic PlatformQuantum Marketing Group
Engagement
Comparison of Engagement features of Product A and Product B
Madison Logic Platform
8.2
1 Ratings
8% above category average
Quantum Marketing Group
-
Ratings
Automated routing and prioritization8.01 Ratings00 Ratings
Customer interaction histories9.01 Ratings00 Ratings
Syndicated content10.01 Ratings00 Ratings
Personalization7.01 Ratings00 Ratings
Engagement data tracking7.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Madison Logic Platform
6.7
1 Ratings
12% below category average
Quantum Marketing Group
-
Ratings
Standard visitor segmentation8.01 Ratings00 Ratings
Behavioral visitor segmentation6.01 Ratings00 Ratings
ABM sales intelligence6.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Madison Logic Platform
8.0
1 Ratings
9% above category average
Quantum Marketing Group
-
Ratings
3rd party intent signals8.01 Ratings00 Ratings
Downstream intent signals6.01 Ratings00 Ratings
Account identification10.01 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Madison Logic Platform
6.0
1 Ratings
24% below category average
Quantum Marketing Group
-
Ratings
Automated workflow & orchestration6.01 Ratings00 Ratings
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Madison Logic PlatformQuantum Marketing Group
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User Ratings
Madison Logic PlatformQuantum Marketing Group
Likelihood to Recommend
8.0
(3 ratings)
-
(0 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Madison Logic PlatformQuantum Marketing Group
Likelihood to Recommend
Madison Logic
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
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Quantum Marketing Group
No answers on this topic
Pros
Madison Logic
  • Data insights
  • Performance reports
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Quantum Marketing Group
No answers on this topic
Cons
Madison Logic
  • Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
  • Ability to improve the layout of landing pages
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Quantum Marketing Group
No answers on this topic
Usability
Madison Logic
Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
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Quantum Marketing Group
No answers on this topic
Alternatives Considered
Madison Logic
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
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Quantum Marketing Group
No answers on this topic
Return on Investment
Madison Logic
  • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
  • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
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Quantum Marketing Group
No answers on this topic
ScreenShots