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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    UserGems

    Score6.9 out of 10
    N/AUserGems is a pipeline generation platform for go-to-market teams. Its AI agents automatically surface high-intent buyers, prioritize them, and deploy personalized outbound and ABM to drive more pipeline at scale.N/A
    Pricing
    MagnoliaUserGems
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MagnoliaUserGems
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    MagnoliaUserGems
    Considered Both Products
    Magnolia
    No answer on this topic
    UserGems
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    58 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    58 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    53 Answers
    No answers on this topic
    Features
    MagnoliaUserGems
    Security
    Comparison of Security features of Magnolia and UserGems
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    UserGems
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and UserGems
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    UserGems
    -
    Ratings
    API8.561 Ratings00 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and UserGems
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    UserGems
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and UserGems
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    UserGems
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Magnolia and UserGems
    Feature
    Magnolia
    -
    Ratings
    UserGems
    5.8
    1 Ratings
    23% below category average
    Automated routing and prioritization00 Ratings6.01 Ratings
    Customer interaction histories00 Ratings6.01 Ratings
    Syndicated content00 Ratings6.01 Ratings
    Personalization00 Ratings6.01 Ratings
    Engagement data tracking00 Ratings5.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnolia and UserGems
    Feature
    Magnolia
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    36% below category average
    Ad campaign creation00 Ratings5.01 Ratings
    Display advertising00 Ratings5.01 Ratings
    Contextual advertising00 Ratings5.01 Ratings
    Social advertising00 Ratings5.01 Ratings
    Ad reporting and analytics00 Ratings5.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Magnolia and UserGems
    Feature
    Magnolia
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    35% below category average
    Standard visitor segmentation00 Ratings6.01 Ratings
    Behavioral visitor segmentation00 Ratings6.01 Ratings
    ABM sales intelligence00 Ratings3.01 Ratings
    Intent Data
    Comparison of Intent Data features of Magnolia and UserGems
    Feature
    Magnolia
    -
    Ratings
    UserGems
    5.0
    1 Ratings
    32% below category average
    3rd party intent signals00 Ratings6.01 Ratings
    Downstream intent signals00 Ratings6.01 Ratings
    Account identification00 Ratings3.01 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Magnolia and UserGems
    Feature
    Magnolia
    -
    Ratings
    UserGems
    6.0
    1 Ratings
    22% below category average
    Automated workflow & orchestration00 Ratings6.01 Ratings
    Best Alternatives
    MagnoliaUserGems
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaUserGems
    Likelihood to Recommend
    8.1
    (78 ratings)
    7.0
    (2 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (68 ratings)
    7.0
    (1 ratings)
    Performance
    8.5
    (67 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MagnoliaUserGems
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    UserGems
    - win back campaigns - low hanging fruit outreach, where the prospect is already familiar with our product - connecting us to leads who are directly within our ICP and based on a recent new hire or promotion, are likely to be in the market for a product like ours
    Incentivized
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    UserGems
    No answers on this topic
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    UserGems
    No answers on this topic
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    UserGems
    No answers on this topic
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    UserGems
    Because it's well automated, it's very easy to use for our scope. However, because it's so automated, at times I feel like I'm not getting the full picture. I also feel like there should be more training for admin in their actual platform. Even though they help us set up the automations, more training on using the platform might empower us to better understand how to get more out of the platform.
    Incentivized
    Read full review
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    UserGems
    No answers on this topic
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    UserGems
    No answers on this topic
    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    UserGems
    UserGems gives us the most relevant data specifically as it comes to job changes
    Incentivized
    Read full review
    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    UserGems
    • has given us a better segment of leads to priortize. This specifically helps me be able to better guide my team on where to spend their time
    • the UserGems workflows are efficient and can be automated, which is ideal for my team's efficiences
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor