Mailshake vs. Smartlead.ai

Mailshake is great for cold prospecting and drip email campaigns. I do not think Mailshake is well-suited for hyper-personalized one-to-one emailing.

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Smartlead is well suited in many aspects. Thats why we are working on it from past 3-years or so. Running email campaigns can be a challenge because other bulk email providers do support sending email but the accuracy of landing in the inbox no one guarantee. I have used it and based on the experience I am using Smartlead. I have used mailshake, apollo, instantly, salesloft etc. none has given such results compared to Smartlead. When it comes to less appropriate: Smartlead is for sending bulk email, one cannot maintain records on the same. I have to delete the campaigns because it will pile up in the home screen once completed. Also Auto-tagging feature should be there based on the response received from prospect. If we use it as CRM, there are chances it can fail. Since it provides unanimous master inbox- I can not respond to my prospect from the dashboard because other colleagues might see my response. This is a security concern.

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• It has an email editor which is easy to use.
• Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
• Campaign and List management are also good

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• Slick API integration with both our waterfall and CRM
• Quick email verification tool
• Handles high volume sending with ease

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• Mailshake works only with Gmail/G Suite accounts.
• The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
• Missing starts about the total number of opens of an email (it is only tracked once).

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• Context based output.
• Layout and image generation.
• Multiple language support.
• Multiple format support.

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I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.

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It's a good tool and you can figure out your way around it, but overall visibility from a bird's eye view could be better. Oftentimes you have to open up multiple tabs to see different client views

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Mailshake support is outstanding, and they provide an excellent knowledge base for its users. If you have any issues, they respond ASAP without delay.

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For more advanced email campaigns, I use ActiveCampaign and the email sending provider because it gives more control and options related to the drip rules. Besides that, for simple campaigns that need to be followed up in a great, quick, and simple way, Mailshake is perfect from my point of view.

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I have used all above platform in my career. Instantly is the nearest one which can compete. relying on Apollo was my biggest mistake over the years in my previous org. Apollo does not give clear picture whether the email is bounced what the health score of my domain. I kept on using the same mailbox and my emails kept on landing in spam. I couldn't understand the reason behind my poor performance until I used Smartlead. All other tools gives fake health score, no AI suggestion on setting up campaigns. Here Smartlead outstand with other tools.

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• Time savings by automating the lead generation process.
• Improved open rates of email campaigns resulting in more conversations started and better ROI.
• Professional approach makes our company and brand more reputable.

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• Negligible return
• Open rates and response rates run below 10%
• Best for single channel buziness development

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