Poor ROI for multichannel marketing
Use Cases and Deployment Scope
Pros
- Slick API integration with both our waterfall and CRM
- Quick email verification tool
- Handles high volume sending with ease
Cons
- Response rate has been abysmally poor
- ROI has been negligible
- APIs are not U.S.-based
- Does not handle attachments well
Return on Investment
- Negligible return
- Open rates and response rates run below 10%
- Best for single channel buziness development
