Poor ROI for multichannel marketing
Use Cases and Deployment Scope
We use Smartlead as the endpoint for our email automation in our staffing business, sending up to 30k emails per month. We also use their smart servers which are intended to improve deliverability and response and their email verification tool.
Pros
- Slick API integration with both our waterfall and CRM
- Quick email verification tool
- Handles high volume sending with ease
Cons
- Response rate has been abysmally poor
- ROI has been negligible
- APIs are not U.S.-based
- Does not handle attachments well
Return on Investment
- Negligible return
- Open rates and response rates run below 10%
- Best for single channel buziness development
Usability
Other Software Used
JobDiva, SourceWhale
