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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailUp

    Score10 out of 10
    N/AMailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A

    Swift Digital

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Swift Digital is a sophisticated enterprise automation marketing suite. The solution is designed to handle all of the user's marketing automation, email campaigns and event management efforts. With it, users can create stunning emails, newsletters and campaigns using its drag-and-drop email builder. Users can also automate campaigns and user journeys with insights and statistics to see how campaigns are performing, or run an event, plan, promote & manage everything from invites, payments, check…

    $2,988

    per year

    Pricing
    MailUpSwift Digital
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MailUpSwift Digital
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—We offer different pricing solutions based on individual enterprise needs. You can read more information on our website about our product, or contact us to see which product module is right for you.
    More Pricing Information
    Features
    MailUpSwift Digital
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailUp and Swift Digital
    Feature
    MailUp
    9.5
    1 Ratings
    17% above category average
    Swift Digital
    8.8
    1 Ratings
    18% above category average
    WYSIWYG email editor10.01 Ratings8.21 Ratings
    Dynamic content10.01 Ratings00 Ratings
    Ability to test dynamic content8.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings8.21 Ratings
    Landing pages00 Ratings9.11 Ratings
    A/B testing00 Ratings9.11 Ratings
    Email deliverability reporting00 Ratings9.11 Ratings
    List management00 Ratings9.11 Ratings
    Triggered drip sequences00 Ratings9.11 Ratings
    Lead Management
    Comparison of Lead Management features of MailUp and Swift Digital
    Feature
    MailUp
    -
    Ratings
    Swift Digital
    8.8
    1 Ratings
    27% above category average
    Lead nurturing automation00 Ratings9.11 Ratings
    Lead scoring and grading00 Ratings9.11 Ratings
    Data quality management00 Ratings8.21 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailUp and Swift Digital
    Feature
    MailUp
    -
    Ratings
    Swift Digital
    7.3
    1 Ratings
    5% above category average
    Dashboards00 Ratings7.31 Ratings
    Standard reports00 Ratings7.31 Ratings
    Custom reports00 Ratings7.31 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of MailUp and Swift Digital
    Feature
    MailUp
    -
    Ratings
    Swift Digital
    7.3
    1 Ratings
    33% above category average
    API00 Ratings7.31 Ratings
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    MailUpSwift Digital
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    Mad Mimi
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    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailUpSwift Digital
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    MailUpSwift Digital
    Likelihood to Recommend
    MailUp
    Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
    Incentivized
    Read full review
    Swift Digital
    it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.
    Read full review
    Pros
    MailUp
    • Email marketing creation
    • Email design
    • HTML template creation
    Incentivized
    Read full review
    Swift Digital
    • drag-and-drop campaign builder
    • email templates
    • lead scoring
    • Analytics
    Read full review
    Cons
    MailUp
    • Alt tag styling within the editor
    Incentivized
    Read full review
    Swift Digital
    • More email flexibility would be good.
    • Simplify the modules-there is a lot, and it can be overwhelming.
    Read full review
    Alternatives Considered
    MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Read full review
    Swift Digital
    We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia
    Read full review
    Return on Investment
    MailUp
    • Faster email development
    • More team members able to contribute to the email development process
    • Better templates
    Incentivized
    Read full review
    Swift Digital
    • Better lead quality
    • Has allowed us to close clients quicker.
    • Higher ROI
    • Access to much more targeted customer data
    • Getting used to the software took more time thn anticipated
    Read full review
    ScreenShots

    MailUp Screenshots

    Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Product screenshot

    Swift Digital Screenshots

    Product screenshotProduct screenshot