Mapp Intelligence, powered by Webtrekk vs. OpenText Web CMS

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

Incentivized

OpenText TeamSite is well-suited to large, enterprise-wide implementations where customization, content governance, and dynamic content distribution is needed or prioritized. It is probably not ideal for smaller sites with simple architecture and few resources to manage custom implementation.

Incentivized

• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

Incentivized

• The drag and drop forms feature makes publishing simple and quick.
• Preview of customer data before sending publications helps us to deliver personalized experiences.

Incentivized

• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

Incentivized

• I have recommendation for improvements.
• It is easy to work with all the features.
• All necessary content management tools are included.

Incentivized

Overall, it's a solid package with the potential to offer much functionality with appropriate resources applied. There are a few issues with the authoring interface that OpenText should address before its a top shelf authoring experience.

Incentivized

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Incentivized

Our technical resources engage with OpenText TeamSite so I don't have direct experience. However, critical issues that we need help with seem to get the attention they deserve without issue. However, training and user resources for business owner roles are a bit lacking and some annoying issues with the authoring interface should be addressed sooner.

Incentivized

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

Incentivized

It offers more content editing features at a relatively low cost thus overall deployment is lower in cost. It has great customer support who are always there to support and answer to our needs thus making the process of deployment seamless at every stage and offering training for working with their product.

Incentivized

The annual contract should be clearer in terms of the breakdown of user license types (system admin, admin, regular user, etc).

Incentivized

• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

Incentivized

• We integrated with google analytics, now we have the proper comprehension of our audience data reception and behaviors - we've greatly improved on personalized marketing.
• Quick publication of content across the main digital channels.
• We run our digital campaigns swiftly.
• We've maintained our brand consistency for three years.

Incentivized