Mapp Intelligence, powered by Webtrekk vs. Planhat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
N/A
Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
Planhat
Score 7.8 out of 10
N/A
Planhat, headquartered in Stockholm, offers their modular suite of applications to subscription based businesses, providing customer success product usage health alerts and guidance, as well as revenue management for tracking subscriptions and business health.N/A
Pricing
Mapp Intelligence, powered by WebtrekkPlanhat
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Mapp Intelligence, powered by WebtrekkPlanhat
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
More Pricing Information
Community Pulse
Mapp Intelligence, powered by WebtrekkPlanhat
Features
Mapp Intelligence, powered by WebtrekkPlanhat
Security
Comparison of Security features of Product A and Product B
Mapp Intelligence, powered by Webtrekk
-
Ratings
Planhat
7.9
13 Ratings
11% below category average
Role-based user permissions00 Ratings7.913 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mapp Intelligence, powered by Webtrekk
-
Ratings
Planhat
8.1
13 Ratings
7% below category average
API00 Ratings8.212 Ratings
Integration with Salesforce.com00 Ratings7.99 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Mapp Intelligence, powered by Webtrekk
-
Ratings
Planhat
8.0
15 Ratings
9% below category average
Product usage00 Ratings8.115 Ratings
Help desk / support tickets00 Ratings7.913 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Mapp Intelligence, powered by Webtrekk
-
Ratings
Planhat
8.1
14 Ratings
6% below category average
NPS surveys00 Ratings8.312 Ratings
Sponsor tracking00 Ratings8.09 Ratings
Customer profiles00 Ratings9.014 Ratings
Automated workflow00 Ratings6.913 Ratings
Internal collaboration00 Ratings8.613 Ratings
Customer health scoring00 Ratings8.414 Ratings
Customer segmentation00 Ratings7.814 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Mapp Intelligence, powered by Webtrekk
-
Ratings
Planhat
7.5
13 Ratings
12% below category average
Customer health trends00 Ratings7.813 Ratings
Engagement analytics00 Ratings7.213 Ratings
Revenue forecasting00 Ratings6.48 Ratings
Dashboards00 Ratings8.513 Ratings
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Mapp Intelligence, powered by WebtrekkPlanhat
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CustomerSuccessBox
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Score 9.5 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Gainsight CS
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Score 8.9 out of 10
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User Ratings
Mapp Intelligence, powered by WebtrekkPlanhat
Likelihood to Recommend
10.0
(1 ratings)
7.5
(15 ratings)
Usability
-
(0 ratings)
7.8
(9 ratings)
Support Rating
8.0
(1 ratings)
9.7
(4 ratings)
User Testimonials
Mapp Intelligence, powered by WebtrekkPlanhat
Likelihood to Recommend
Mapp Digital
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Read full review
Planhat
For someone working in the Customer Success team, Planhat is a must-have software. All your client-level data can be easily managed, stored, and reviewed at any point in time by Planhat. It also helps the management and the leadership team better see each account and its usage. It also helps in identifying potentially risky customers and taking the required actions to engage and retain the account. It also gets integrated easily with other meeting recording tools wherein the summary from the tool gets easily synced with Planhat
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Pros
Mapp Digital
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Read full review
Planhat
  • Reporting - you can set up filters with boolean criteria to give you insight into everything you need to know.
  • Playbooks - these are very good for less-experienced CSM's who need a step-by-step guide on how to deal with different stages of the customer lifecycle. More experienced CSM's may not need the playbooks.
  • Usage data for customers - there's a wide range of charts in Planhat that tell the story of client consumption.
Read full review
Cons
Mapp Digital
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Read full review
Planhat
  • Allow for cc'ing of AEs or others within the same organization from the messaging center. When I went to send a message from within Planhat, I had to manually type out the AE's email address every time if I wanted them cc'd.
  • The fonts were funky if I went to add text into an existing email template. For example, if I added in an extra sentence or paragraph, in Outlook on the recipient's end, the font was different despite looking the same within Planhat. Gmail was all consistent, Outlook was showing a different font.
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Usability
Mapp Digital
No answers on this topic
Planhat
It takes a while to learn Planhat even for experienced users. It has limitations in terms of what data you can present where, but its important to set internal guides outside Planhat as well so everybody working collaborative. But as CSM Planhat is a great- and critical tool which I use daily to optimise my work schedule and customer interaction with various topics.
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Support Rating
Mapp Digital
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Read full review
Planhat
The support team couldn't be better. They are quick to respond, very helpful, and thorough. Our CS manager was always happy to schedule calls to go through specific feature queries and she ensured we had a smooth and quick setup.
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Alternatives Considered
Mapp Digital
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Read full review
Planhat
I was not the person involved in choosing Planhat, but it seems to me that Planhat is much better suited to an account management style role, whereas Hubspot is closer to a sales CRM instead. In my position, Planhat is better suited as it is more graphical, more flexible, and easier to find information on.
Read full review
Return on Investment
Mapp Digital
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Read full review
Planhat
  • Planhat has, for the first time, given us a 360-degree view of all our customers and access to all the different types of communication we have with them across different departments and functions.
  • The ability to automate workflows, tasks, and assign playbooks to the various phases of our customer lifecycle has aligned all our departments.
Read full review
ScreenShots

Planhat Screenshots

Screenshot of Insights identify outliers in a portfolio to help users understand risks and opportunities.Screenshot of Displays clients through any filter to shows only the information that matters.