Mapp Intelligence, powered by Webtrekk vs. Snowflake

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
N/A
Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
Snowflake
Score 8.7 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
Pricing
Mapp Intelligence, powered by WebtrekkSnowflake
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Mapp Intelligence, powered by WebtrekkSnowflake
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
More Pricing Information
Community Pulse
Mapp Intelligence, powered by WebtrekkSnowflake
Best Alternatives
Mapp Intelligence, powered by WebtrekkSnowflake
Small Businesses
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Medium-sized Companies
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Enterprises
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Bloomreach - The Agentic Platform for Personalization
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All AlternativesView all alternativesView all alternatives
User Ratings
Mapp Intelligence, powered by WebtrekkSnowflake
Likelihood to Recommend
10.0
(1 ratings)
9.0
(43 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
9.3
(19 ratings)
Support Rating
8.0
(1 ratings)
9.9
(8 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Mapp Intelligence, powered by WebtrekkSnowflake
Likelihood to Recommend
Mapp Digital
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
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Snowflake Computing
Snowflake is well suited when you have to store your data and you want easy scalability and increase or decrease the storage per your requirement. You can also control the computing cost, and if your computing cost is less than or equal to 10% of your storage cost, then you don't have to pay for computing, which makes it cost-effective as well.
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Pros
Mapp Digital
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
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Snowflake Computing
  • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
  • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
  • Snowflake manages concurrency better in our trials than other premium competitors
  • Snowflake has little to no setup and ramp up time
  • Snowflake offers online training for various employee types
Read full review
Cons
Mapp Digital
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Read full review
Snowflake Computing
  • Add constraints for views and not just for tables
  • Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.
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Likelihood to Renew
Mapp Digital
No answers on this topic
Snowflake Computing
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
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Usability
Mapp Digital
No answers on this topic
Snowflake Computing
Because the fact that you can query tons of data in a few seconds is incredible, it also gives you a lot of functions to format and transform data right in your query, which is ideal when building data models in BI tools like Power BI, it is available as a connector in the most used BI tools worldwide.
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Support Rating
Mapp Digital
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
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Snowflake Computing
We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
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Alternatives Considered
Mapp Digital
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Read full review
Snowflake Computing
I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
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Return on Investment
Mapp Digital
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
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Snowflake Computing
  • With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
  • Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
  • Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.
Read full review
ScreenShots

Snowflake Screenshots

Screenshot of Snowflake Installation