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Marketing Evolution ROI Brain vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marketing Evolution ROI Brain
Score 0.0 out of 10
N/A
Marketing Evolution in New York brings together analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Marketing Evolution's ROI Brain™ software monitors performance while a campaign is live, identifying opportunities for mid-course adjustments of the media mix and creative rotation, to ensure users can reach the right person at the right time, with the right media, and at the right price.N/A
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
Marketing Evolution ROI BrainNielsen Marketing Mix Modeling
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Marketing Evolution ROI BrainNielsen Marketing Mix Modeling
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Marketing Evolution ROI BrainNielsen Marketing Mix Modeling
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User Ratings
Marketing Evolution ROI BrainNielsen Marketing Mix Modeling
Likelihood to Recommend
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Marketing Evolution ROI BrainNielsen Marketing Mix Modeling
Likelihood to Recommend
Marketing Evolution
No answers on this topic
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Pros
Marketing Evolution
No answers on this topic
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Cons
Marketing Evolution
No answers on this topic
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Alternatives Considered
Marketing Evolution
No answers on this topic
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
Return on Investment
Marketing Evolution
No answers on this topic
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
Senior Manager, Digital Performance Marketing
Read full review
ScreenShots