MatchCraft AdVantage vs. Moz Local vs. Synup

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you

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Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.

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Synup is ideal for businesses with several locations, ensuring consistent and accurate information across all directories. This is crucial for franchises, restaurant chains, or retail stores. Small businesses and startups, often with limited resources, benefit from Synup's user-friendly interface and time-saving features. It simplifies the process of managing online listings without requiring extensive technical expertise. Businesses placing a high value on online reputation management find Synup valuable. The platform's review monitoring and centralized dashboard help businesses respond promptly to customer feedback, enhancing their overall online image.

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• Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
• The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
• User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.

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• Distribution of location data.
• Dashboard super easy to use.
• Low cost option that gets the job done.

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• Synup is extremely good at keeping track of customer reviews from various platforms in one centralised dashboard.
• One of Synup's strengths is its ability to sync business information simultaneously across multiple platforms.

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• Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
• Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
• Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.

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• Expansion of network.
• Needs to be easier to access, too many clicks within Moz suite.
• Generally speaking, they are solid.

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• Improving the mobile app experience could be beneficial.
• Product is little too expensive.

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The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs

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Moz is just as good as Yext, the only major difference is the size of the network.

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Synup was recommended by a colleague and had great results for their company. We did a trial period and noticed a big turnaround in customer engagement and a boost in the positivity of our business.

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• It has allowed the company to handle a higher volume of campaigns at the same time.
• Click costs have been reduced across almost all campaigns while click rates have increased.
• Budget management (under/overspending) has been improved.

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• Information has been published which has helped ensure we are trusted amongst our customers.

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• My Business after using Synup experience an increase in local visibility.
• We improved our rating from 3.5
• to 4.1 and our posts get 65% more engagement.
• Real-time analytics provided by Synup empower my business with valuable insights

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info