MatchCraft AdVantage vs. Sojern RevDirect

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you

Incentivized

Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.

Incentivized

• Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
• The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
• User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.

Incentivized

• Drives booking to our websites.
• Helps us to better understand traveler profiles.

Incentivized

• Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
• Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
• Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.

Incentivized

• For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.

Incentivized

The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs

Incentivized

Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.

Incentivized

• It has allowed the company to handle a higher volume of campaigns at the same time.
• Click costs have been reduced across almost all campaigns while click rates have increased.
• Budget management (under/overspending) has been improved.

Incentivized

• Sojern has had a positive impact on our impression share.
• Sojern has had a positive impact on our ROI across the board.

Incentivized