A Great Way To Drive Direct Bookings
Lauren Ericksen | TrustRadius Reviewer
January 10, 2020

A Great Way To Drive Direct Bookings

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sojern RevDirect

My company builds and tracks websites for hospitality companies, so Sojern allows us to collect data and use it to adjust content accordingly in order to drive more bookings. The company as a whole has access to Sojern and the only problems I have seen is that those who are not in my department have a difficult time assessing the data collected. Sojern allows us to learn more about traveler profiles so we can better optimize our websites to suit their needs.
  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.

Sojern RevDirect Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
9
Ad dashboards
10
Ad performance reports
10