TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Metricool

    Score8.2 out of 10
    Small Businesses (1-50 employees)
    Metricool is a tool to analyze, manage and measure the success of all digital content. Metricool is free to use, and can include: web analytics, blog content, Twitter, Facebook, Instagram, and publication planner.

    $25

    per month

    Rival IQ

    Score10 out of 10
    N/ARival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.N/A
    Pricing
    MetricoolRival IQ
    Editions & Modules
    Starter
    $25
    per month
    Advanced
    $67
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MetricoolRival IQ
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Features
    MetricoolRival IQ
    Publishing
    Comparison of Publishing features of Metricool and Rival IQ
    Feature
    Metricool
    10.0
    1 Ratings
    20% above category average
    Rival IQ
    -
    Ratings
    Content planning and scheduling10.01 Ratings00 Ratings
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    MetricoolRival IQ
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    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
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    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
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    User Ratings
    MetricoolRival IQ
    Likelihood to Recommend
    10.0
    (1 ratings)
    10.0
    (5 ratings)
    Usability
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    MetricoolRival IQ
    Likelihood to Recommend
    Metricool
    Metricool is a really versatile tool if managing a business website and social media channels. It does a great job with posting and reporting (in app). It has a convenient mobile application which makes on the go review of your analytics easy to access. Love that you can use a tracking code to have some independent analytics which you can compare to your traditional reporting tools
    Incentivized
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    Rival IQ
    I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
    Incentivized
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    Pros
    Metricool
    No answers on this topic
    Rival IQ
    • Competitive analysis
    • Data visualization
    • Historical data
    Incentivized
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    Cons
    Metricool
    No answers on this topic
    Rival IQ
    • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
    • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
    Incentivized
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    Usability
    Metricool
    Metricool is easy to set up and intuitive to use. I manage multiple companies through the app and it makes accessing my client’s data and social media calendars convenient. The usability is intuitive, the app is clean and the layout is functional. It is such a time saver reducing the headache of logging into multiple services to access the same information that Metricool gives you in a simple dashboard
    Incentivized
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    Rival IQ
    This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
    Incentivized
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    Support Rating
    Metricool
    No answers on this topic
    Rival IQ
    Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
    Incentivized
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    Alternatives Considered
    Metricool
    Metricool is multiple tools; social media calendar, analytics, review tracking, etc. all wrapped up in one pretty package. It can replace multiple tools and it improves a teams workflow and communication. In comparison to many like tools, it really shines and stands out above other tools that do similar jobs
    Incentivized
    Read full review
    Rival IQ
    I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
    Incentivized
    Read full review
    Return on Investment
    Metricool
    No answers on this topic
    Rival IQ
    • 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.
    Incentivized
    Read full review
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