Social Engagement Analytics Platform
June 05, 2018

Social Engagement Analytics Platform

Aimee Luongo, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Rival IQ

My team uses Rival IQ to track our brands' engagement data across our social channels. We also use it to see what types of content our competitors are posting and how that is working for them in terms of engagement. We used to use the engagement rate data as a measure of success for our teams but now it is more of an exploratory tool mainly for our competitors because we are focused more on reach and frequency of our paid posts moving forward.
  • Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
  • The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.
  • Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media.
  • The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.
  • Using Rival IQ helps with the productivity of our social media team because they can go to one platform for all of the data needed.
I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
Rival IQ is perfect for tracking your public engagement data versus your competitors. You can see where you rank among them and determine where you can grow. However, the public data can be highly skewed by advertising dollars so sometimes you'll see spikes when not much has changed and that is likely due to increased advertising spend for you or your competitor.

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