Need social analytics? Look no further than Rival IQ.
August 16, 2019
Need social analytics? Look no further than Rival IQ.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Rival IQ
As a full-service creative marketing firm, much of our work is in social content development. RivalIQ is an essential tool in our toolbox when it comes to creating content for our clients that is compelling and competitive (say that three times fast!). We use its social landscape-based analytics to adjust content based on what is trending, what is effective, and what isn't working.
- Rival IQ approaches social via a landscape. Place your client and its competitors into a landscape and watch information pour in. This keeps the analysis quick and simple.
- Rival IQ has some of the best reporting available, and it's easy to share with clients via customizable slideshows, pdfs, or by creating a "portal" for your client to log in to.
- Rival IQ looks at your social media vectors and offers real-time insights that help you make quick decisions. Simpler than the Facebook dashboard, yet more insightful and actionable because the information is parsed out in easy to understand graphs and charts.
- Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
- RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
- We're able to create more effective content resulting in better metrics, resulting in retained and growing business.
- We are able to sell this package as a value add to our clients.
RivalIQ doesn't try to be everything like RavenTools, and it isn't a management tool with some analytics like Sprout Social. It is a pure analytics package, which is exactly what we needed. Because of this tight focus, they do it better than anyone else.