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Microsoft Dynamics 365 Customer Insights vs. Smaply

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Dynamics 365 Customer Insights

    Score9 out of 10
    N/AMicrosoft Dynamics 365 Customer Insights is a customer journey analytics tool, providing audience insights to unify customer data to generate AI-powered insights in real time, and understand customer behavior using digital and cross-channel analytics.

    $1,500

    per month

    Smaply

    Score6.7 out of 10
    N/AThe Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.

    $19

    per month per user

    Pricing
    Microsoft Dynamics 365 Customer InsightsSmaply
    Editions & Modules
    Dynamics 365 Customer Insights
    from $1,500
    per tenant, per month (includes 100,000 profiles)
    Free
    0 EUR
    per month per user
    Basic
    19 EUR
    per month per user
    Pro
    29 EUR
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    Microsoft Dynamics 365 Customer InsightsSmaply
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Microsoft Dynamics 365 Customer InsightsSmaply
    Small Businesses
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    Enterprises
    No answers on this topic
    Microsoft Dynamics 365 Marketing
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Dynamics 365 Customer InsightsSmaply
    Likelihood to Recommend
    8.8
    (3 ratings)
    8.0
    (2 ratings)
    User Testimonials
    Microsoft Dynamics 365 Customer InsightsSmaply
    Likelihood to Recommend
    Microsoft
    I think it's well suited to help employees be efficient and devote time to other areas of the business. Having a platform that is power-packed with so much customer data is so helpful as an account manager. It allows me to understand how to approach customers based on their partnership and engagement levels.
    Incentivized
    Read full review
    Smaply
    The solution is suitable for complex journeys with many touchpoints.
    The tool has the advantage of being easy to use.
    On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before
    Incentivized
    Read full review
    Pros
    Microsoft
    • Customer behaviour in apps
    • Compile and share customer data
    • Create summaries and dashboard to extract insights
    Incentivized
    Read full review
    Smaply
    • User journey map
    • Personas templates
    • Stakeholder maps
    • Free online courses
    Incentivized
    Read full review
    Cons
    Microsoft
    • Only setting the interface for the new user.
    • Collecting insights across platforms for the beginner.
    • Integration with some packages.
    Incentivized
    Read full review
    Smaply
    • Global look and feel
    • Export format
    • Text formating in sticky notes
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.
    Incentivized
    Read full review
    Smaply
    It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Increase inowledge
    • Avoid lose of information
    Incentivized
    Read full review
    Smaply
    • Time saving
    • Clarity for stakeholders
    • Sharing best practices
    Incentivized
    Read full review
    ScreenShots

    Smaply Screenshots

    Screenshot of Airport Experience Example Journey Map in Smaply EditorScreenshot of Airport Experience Example Journey Map ExportScreenshot of Airport Experience Example Journey Map A4 ExportScreenshot of Persona EditorScreenshot of Persona ExportScreenshot of Stakeholder Map Editor