PromoteIQ, from Microsoft vs. TripleLift

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PromoteIQ
Score 0.0 out of 10
N/A
PromoteIQ is a product marketing technology solution for ecommerce, now from Microsoft (acquired 2019).N/A
TripleLift
Score 8.9 out of 10
N/A
TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding since its inception.N/A
Pricing
PromoteIQ, from MicrosoftTripleLift
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PromoteIQTripleLift
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PromoteIQ, from MicrosoftTripleLift
Top Pros

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Top Cons

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User Ratings
PromoteIQ, from MicrosoftTripleLift
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
PromoteIQ, from MicrosoftTripleLift
Likelihood to Recommend
Microsoft
No answers on this topic
Triplelift
TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.
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Pros
Microsoft
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Triplelift
  • Great Support team.
  • Custom made ad formats to drive exposure.
  • Very competitive CPMs.
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Cons
Microsoft
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Triplelift
  • Reporting not very granular.
  • Not enough data integrations on the exchange.
  • PMPs on the platforms are expensive compared to the open exchange.
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Alternatives Considered
Microsoft
No answers on this topic
Triplelift
The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
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Return on Investment
Microsoft
No answers on this topic
Triplelift
  • Increases reach and budgets for more revenue.
  • Provides new formats to diversify media mix.
  • Margins are a bit high, decreasing ROI.
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