MoEngage vs. Selligent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MoEngage
Score 8.3 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Selligent
Score 8.0 out of 10
N/A
Selligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.N/A
Pricing
MoEngageSelligent
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MoEngageSelligent
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$1,000 Optional
Additional Details
More Pricing Information
Community Pulse
MoEngageSelligent
Best Alternatives
MoEngageSelligent
Small Businesses
Mautic
Mautic
Score 8.9 out of 10
Mautic
Mautic
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MoEngageSelligent
Likelihood to Recommend
8.0
(3 ratings)
8.8
(2 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
MoEngageSelligent
Likelihood to Recommend
MoEngage
This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns
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Zeta Global
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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Pros
MoEngage
  • Multi-channel campaign management
  • User journey
  • Analytics
  • Data Insights
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Zeta Global
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
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Cons
MoEngage
  • More complex use cases cannot be catered
  • MoEngage has bugs that hinder operations
  • Service level is quite bad when escalating issues
  • Scalability is not the best when taking on high growth usage
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Zeta Global
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Likelihood to Renew
MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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Zeta Global
No answers on this topic
Usability
MoEngage
There is still area of improvement in UI since it's cluncky and there is a noticable lag as well
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Zeta Global
No answers on this topic
Support Rating
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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Zeta Global
No answers on this topic
Alternatives Considered
MoEngage
These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
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Zeta Global
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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Return on Investment
MoEngage
  • Enables the team to focus on more events that could generate better results
  • Schedule with APIs allows more scalable operations
  • The bugs tend to block the overall operations from going well
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Zeta Global
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.