TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MoEngage

    Score8.3 out of 10
    N/AMoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A

    Selligent

    Score8 out of 10
    N/ASelligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.N/A
    Pricing
    MoEngageSelligent
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MoEngageSelligent
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$1,000Optional
    Additional Details——
    More Pricing Information
    Best Alternatives
    MoEngageSelligent
    Small Businesses
    Listrak
    Score10 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Sailthru
    Score5.3 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MoEngageSelligent
    Likelihood to Recommend
    8.0
    (3 ratings)
    8.8
    (2 ratings)
    Likelihood to Renew
    2.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MoEngageSelligent
    Likelihood to Recommend
    MoEngage
    This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns
    Incentivized
    Read full review
    Zeta Global
    Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
    Incentivized
    Read full review
    Pros
    MoEngage
    • Multi-channel campaign management
    • User journey
    • Analytics
    • Data Insights
    Incentivized
    Read full review
    Zeta Global
    • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
    • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
    • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
    Incentivized
    Read full review
    Cons
    MoEngage
    • More complex use cases cannot be catered
    • MoEngage has bugs that hinder operations
    • Service level is quite bad when escalating issues
    • Scalability is not the best when taking on high growth usage
    Incentivized
    Read full review
    Zeta Global
    • Better data integration
    • Friendlier user interface
    • Easier guides and instructions
    Incentivized
    Read full review
    Likelihood to Renew
    MoEngage
    Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Usability
    MoEngage
    There is still area of improvement in UI since it's cluncky and there is a noticable lag as well
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Support Rating
    MoEngage
    It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Alternatives Considered
    MoEngage
    These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
    Incentivized
    Read full review
    Zeta Global
    We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
    Incentivized
    Read full review
    Return on Investment
    MoEngage
    • Enables the team to focus on more events that could generate better results
    • Schedule with APIs allows more scalable operations
    • The bugs tend to block the overall operations from going well
    Incentivized
    Read full review
    Zeta Global
    • Increased employee efficiency due to content blocking
    • Lower rate of errors/apology emails due to technical errors
    Incentivized
    Read full review
    ScreenShots

    MoEngage Screenshots

    Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.