TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A

    Paperflite

    Score8 out of 10
    N/APaperflite is a marketing collateral management and sales enablement platform designed for organizing, distributing, and sharing content with customers. Its real-time engagement analytics provide insights into how content is being used, accessed, viewed, and shared by end-users. With Paperflite, marketers can publish content that is discoverable by everybody in the organization. Sales teams can use Paperflite to share content in hyper-personalized microsites so that every customer sees…

    $150

    per month for 5 users (minimum)

    Pricing
    Movable InkPaperflite
    Editions & Modules
    No answers on this topic
    Starter (I Got Wings)
    $30 USD
    per month per user
    Professional (I Believe I Can Fly)
    $50 USD
    per month per user
    Advanced (Touch The Sky)
    $60 USD
    per month per user
    Enterprise (Enterprise State of Mind)
    Tailored Pricing - Talk To Sales
    per month per user
    Enterprise (Enterprise State of Mind)
    Talk To Sales
    per month per user
    Offerings
    Pricing Offerings
    Movable InkPaperflite
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact vendor for pricing information.—
    More Pricing Information
    Community Pulse
    Movable InkPaperflite
    Considered Both Products
    Movable Ink
    No answer on this topic
    Paperflite
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    29 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    29 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    28 Answers
    Features
    Movable InkPaperflite
    Content Creation
    Comparison of Content Creation features of Movable Ink and Paperflite
    Feature
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Paperflite
    -
    Ratings
    Ideation9.03 Ratings00 Ratings
    Approval workflows10.02 Ratings00 Ratings
    Content collaboration9.02 Ratings00 Ratings
    Content calendar10.03 Ratings00 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Movable Ink and Paperflite
    Feature
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Paperflite
    -
    Ratings
    Content hub9.04 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs10.03 Ratings00 Ratings
    Content distribution9.04 Ratings00 Ratings
    Content promotion10.02 Ratings00 Ratings
    Content automation9.04 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Movable Ink and Paperflite
    Feature
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Paperflite
    -
    Ratings
    Audience profiling and targeting9.04 Ratings00 Ratings
    Closed-loop tracking and reporting10.03 Ratings00 Ratings
    Content performance analytics9.04 Ratings00 Ratings
    Campaign optimization dashboard10.04 Ratings00 Ratings
    Competitive analytics9.02 Ratings00 Ratings
    Best Alternatives
    Movable InkPaperflite
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Allego Revenue Enablement Platform
    Score8.4 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Scratchpad
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Movable InkPaperflite
    Likelihood to Recommend
    10.0
    (4 ratings)
    10.0
    (29 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    Movable InkPaperflite
    Likelihood to Recommend
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
    Read full review
    Paperflite
    The sales team uses constantly all the sharing features. We share Collections and share individual assets as well to our distributors. They consume our catalogs, price guides, delivery timeline schedules, and much more. For every content, I know the granular level of consumption that is occurring. I no longer have to make any guesses based on content. I am able to schedule follow-ups based on real time content.
    Read full review
    Pros
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Paperflite
    • Paperflite simplifies storing content in a single repository, giving content structure within an organization. By creating streams you are able to segregate content based on the content structure your organization has planned out.
    • Oftentimes the content created by marketing is not used by sales for lack of discoverability/finding of content. With Paperflite every asset is easily discoverable by a simple search feature. Paperflite does an in-content search as well, giving in-depth results and ensuring no asset is left unseen
    Read full review
    Cons
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Paperflite
    • Nothing to mention, at this point but sometimes it takes a little more time to add assets to a collection. Not too sure if it's the internet connection or just a glitch on the website.
    • What problems are you solving with the product? What benefits have you realized? The analytics feature has helped me understand how my content is performing and make changes to it accordingly. The ability to create a personalized content experience for each of my prospects makes it even more better.
    Read full review
    Usability
    Movable Ink
    No answers on this topic
    Paperflite
    I find it very easy to understand and use
    Incentivized
    Read full review
    Support Rating
    Movable Ink
    No answers on this topic
    Paperflite
    Have been very prompt in their responses. They know the product extremely well to respond precisely to the posted queries. Not just that, they are extremely proactive in providing quality suggestions and teach ways to improve the overall user experience when using the product. You give them your problem statement, and they'll come up with innovative ways to address it.
    Incentivized
    Read full review
    Alternatives Considered
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Paperflite
    With Paperflite, the analytics provided are much more insightful compared to DocSend. Paperflite's content intelligence helps understand how content is performing with each prospect. Easy accessibility with Paperflite, cause we can use it on a phone or IPAD and not just from desktop
    Read full review
    Return on Investment
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    Paperflite
    • Paperflite's user experience is great and with its key features, it becomes an essential tool for teams
    • Content Management: Have all our collaterals under one place for teams to discover easily
    • Content Experience: The ability to create personalized experiences for prospects has helped increase engagement.
    • Content Analytics : We've been able to understand the ROI our content brings.
    Read full review
    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink

    Paperflite Screenshots

    Screenshot of the single hub that helps organise and curate sales and marketing content.Screenshot of an example of a personalized microsite, preloaded with relevant collateral to share with prospects across all media and devices.Screenshot of where to share multimedia content with prospects as eye-catching thumbnails, without worrying about attachment sizes.Screenshot of where the status of recent conversations is tracked.Screenshot of some analytics that show how and when buyers engage with content