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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A

    Zendesk Chat

    Score8.3 out of 10
    N/AZendesk Chat (formerly Zopim) is a live chat tool developed by the Singaporean company also called Zopim, acquired by Zendesk in April 2014.

    $11.20

    per month

    Pricing
    Movable InkZendesk Chat
    Editions & Modules
    No answers on this topic
    Lite
    $0
    per user
    Basic
    $14
    per user
    Advanced
    $25
    per user
    Premium
    $55
    per user
    Offerings
    Pricing Offerings
    Movable InkZendesk Chat
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsContact vendor for pricing information.The pricing above is price per user per month. You will get a discount when you opt for annual payment.
    More Pricing Information
    Community Pulse
    Movable InkZendesk Chat
    Considered Both Products
    Movable Ink
    No answer on this topic
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    No answers on this topic
    93%
    Implementation went as expected
    13 Answers
    Features
    Movable InkZendesk Chat
    Content Creation
    Comparison of Content Creation features of Movable Ink and Zendesk Chat
    Feature
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Zendesk Chat
    -
    Ratings
    Ideation9.03 Ratings00 Ratings
    Approval workflows10.02 Ratings00 Ratings
    Content collaboration9.02 Ratings00 Ratings
    Content calendar10.03 Ratings00 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Movable Ink and Zendesk Chat
    Feature
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Zendesk Chat
    -
    Ratings
    Content hub9.04 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs10.03 Ratings00 Ratings
    Content distribution9.04 Ratings00 Ratings
    Content promotion10.02 Ratings00 Ratings
    Content automation9.04 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Movable Ink and Zendesk Chat
    Feature
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Zendesk Chat
    -
    Ratings
    Audience profiling and targeting9.04 Ratings00 Ratings
    Closed-loop tracking and reporting10.03 Ratings00 Ratings
    Content performance analytics9.04 Ratings00 Ratings
    Campaign optimization dashboard10.04 Ratings00 Ratings
    Competitive analytics9.02 Ratings00 Ratings
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Movable Ink and Zendesk Chat
    Feature
    Movable Ink
    -
    Ratings
    Zendesk Chat
    8.4
    5 Ratings
    3% below category average
    Chat history and transcripts00 Ratings8.05 Ratings
    Chat reporting00 Ratings8.65 Ratings
    Chat and web analytics00 Ratings8.54 Ratings
    Best Alternatives
    Movable InkZendesk Chat
    Small Businesses
    Contently
    Score9.9 out of 10
    Olark
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Movable InkZendesk Chat
    Likelihood to Recommend
    10.0
    (4 ratings)
    8.6
    (23 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    8.4
    (3 ratings)
    User Testimonials
    Movable InkZendesk Chat
    Likelihood to Recommend
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
    Read full review
    Zendesk
    Zendesk Chat is suited for all the support teams that provide real-time assistance. Like if someone wants to block the debit/credit card, it is a high-priority case that needs real-time assistance. Whereas issues like close my account, and invoice request doesn't need real-time assistance, where Zendesk tickets support will be perfect.
    Read full review
    Pros
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Zendesk
    • Extremely fluid chat interface allows for easy communication.
    • It can be used directly on a website page or as a widget.
    • Allows the end user to translate the chat into their own native language.
    • Notifies you with pending chats via on-screen notifications and sound effects.
    Read full review
    Cons
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Zendesk
    • Linking with a telephone, so the agent is only working on 1 channel at a time
    • More simplified way to create and use templates
    • Link users who may have provided us a new/different email from what we have on file for them
    Read full review
    Likelihood to Renew
    Movable Ink
    No answers on this topic
    Zendesk
    Due to staffing issues, we have temporarily stopped offering chat as an available channel. We're also interested in the best ways to integrate chat with our FAQs and AI to provide quick responses, either during off-hours or prior to speaking with a live agent. I've also found that reporting is rather limited where some of the interesting and useful data made available and visible during the chat cannot be pulled post-chat; it would be great to pull a high-level report so we can analyze this data.
    Read full review
    Usability
    Movable Ink
    No answers on this topic
    Zendesk
    As mentioned previously, it's a clunky product that lacks user-friendliness. It feels old and behind the times compared to other products we have used. The inability to have a wrap-up time before a new chat comes in is also a big issue for our team.
    Incentivized
    Read full review
    Support Rating
    Movable Ink
    No answers on this topic
    Zendesk
    Getting assistance and/or troubleshooting anything with Zendesk can be quite frustrating. In my years of experience with Zednesk, I have almost never found the answer to my question without going through multiple articles, ultimately getting frustrated and reaching out to our contact for more assistance. So for a consumer, the support is not as relieving as Zendesk Chat is to our customers in getting the questions answered by us.
    Incentivized
    Read full review
    Alternatives Considered
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Zendesk
    Zendesk Chat is far more user friendly than some of the other competitors on the market. It has a very all the features that you require to ensure your customers are contacted in 'real time'. Its main tools include a live chat interface for quick communication, customisable chat widgets to fit your brand, mobile responsiveness for all devices, and canned responses for common questions. The platform can also start chats based on visitor actions, like time on a page or exit intent. A real must for any leading company
    Incentivized
    Read full review
    Return on Investment
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    Zendesk
    • Positive impact - Compared to our old system, this newly updated system provides features and functionality that has increased our agent productivity and provided customer insight like we've never had before. This has resulted in fewer hold times and higher customer satisfaction.
    • Negative impact - Our reporting team still struggles with obtaining the right information from time to time with the chats. This leads to loss of productivity and more resources dedicated to reporting.
    • Positive impact - Due to Zopim's embed, we are able to more successfully place them on the appropriate self-service portals and pages, reaching a larger audience, and being more readily available to answer our client's questions. This has resulted in an increase in our self-service portal usage, driving down the phone and email support channels, which in turn reduces support costs.
    Incentivized
    Read full review
    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink

    Zendesk Chat Screenshots

    Screenshot of How Zopim Chat Widget looks on the website.Screenshot of This is how the chat window looks like to your visitorsScreenshot of This is a screenshot of the visitor list.Product screenshot