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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Referral Rock

    Score8 out of 10
    N/AReferral Rock is referral program software built to bring in referrals consistently. Every plan includes a dedicated advisor who helps businesses set up a program built on proven referral best practices and shaped around how they interact with customers day to day. The advisor recommends rewards, sets up the program and its messaging, and handles any integration, so it is built right before it goes live. From there it runs on its own: automatic invites and…

    $250

    per month

    Pricing
    Moz LocalReferral Rock
    Editions & Modules
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Operator
    $250
    per month
    Offerings
    Pricing Offerings
    Moz LocalReferral Rock
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$800 per subscription
    Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.Enterprise plans available as well.
    More Pricing Information
    Community Pulse
    Moz LocalReferral Rock
    Considered Both Products
    iContact
    No answer on this topic
    Referral Rock
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    User Ratings
    Moz LocalReferral Rock
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (5 ratings)
    Usability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    Moz LocalReferral Rock
    Likelihood to Recommend
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Referral Rock
    Referral Rock is very relevant in cases where you already use Salesforce or HubSpot and want to integrate/streamline your Referral Marketing process with your Sales Management process (which is where Salesforce and Hub Spot are mainstream). Referral Rock might be less relevant if you don’t use Salesforce or HubSpot, but in that case, the pricing is also much lower, and you still get great value for the cost.
    Incentivized
    Read full review
    Pros
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Referral Rock
    • Onboarding support
    • Ease of use
    • The ability to automate referral payouts.
    Read full review
    Cons
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Referral Rock
    • Just a few minor missing features that I have been told are on the roadmap. Certainly not blockers.
    • Gift card payouts that work internationally, even if the currency selected is specific to a certain country (i.e. a $100 USD gift card payout amount should still result in the ability for the recipient to choose a gift card worth $100 USD, but available in their home country. Right now we are limited to only those gift cards available within the payout currency country).
    Read full review
    Usability
    iContact
    No answers on this topic
    Referral Rock
    Overall usability is solid. Their customer support and success team made it super easy for me to understand the software, how to use each feature, and how to get the most out of the product.
    Read full review
    Support Rating
    iContact
    No answers on this topic
    Referral Rock
    They are very responsive and prompt when we had questions come up. Support has been great.
    Read full review
    Alternatives Considered
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Referral Rock
    Referral Rock is overall a better platform. It provides more and better-implemented functionalities. It also provides much better integration with Salesforce/HubSpot and better user support.
    Incentivized
    Read full review
    Return on Investment
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    Referral Rock
    • Helped fulfill referral rewards.
    • Supported inbound and sales efforts.
    • Multiple programs used by multiple teams.
    Read full review
    ScreenShots

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.

    Referral Rock Screenshots

    Screenshot of Sample Member SharingScreenshot of Full portal to share, view stats, offers, and track referralsScreenshot of Easy sharing over social media, messaging apps, or emailScreenshot of Register from your own custom domainScreenshot of DashboardScreenshot of Widget