Moz Local vs. Screaming Frog SEO Spider

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Local
Score 8.9 out of 10
N/A
Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.
$20
per month
Screaming Frog
Score 9.2 out of 10
N/A
N/A
$149
per year
Pricing
Moz LocalScreaming Frog SEO Spider
Editions & Modules
Lite
$20
per month
Preferred
$30
per month
Elite
$40
per month
Paid Version
$149.00
per year
Offerings
Pricing Offerings
Moz LocalScreaming Frog
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
More Pricing Information
Community Pulse
Moz LocalScreaming Frog SEO Spider
Features
Moz LocalScreaming Frog SEO Spider
SEO
Comparison of SEO features of Product A and Product B
Moz Local
-
Ratings
Screaming Frog SEO Spider
6.9
53 Ratings
10% below category average
Keyword analysis00 Ratings7.020 Ratings
Backlink management00 Ratings5.023 Ratings
SERP ranking tracking00 Ratings7.09 Ratings
Page grader00 Ratings7.722 Ratings
Competitive analysis00 Ratings8.327 Ratings
Site audit / diagnostics00 Ratings8.853 Ratings
Site recommendations00 Ratings8.324 Ratings
Task management00 Ratings3.09 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Local
-
Ratings
Screaming Frog SEO Spider
7.3
37 Ratings
3% below category average
Local SEO00 Ratings5.017 Ratings
Social SEO00 Ratings7.712 Ratings
Mobile SEO00 Ratings8.323 Ratings
Global SEO00 Ratings8.329 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Local
-
Ratings
Screaming Frog SEO Spider
6.9
42 Ratings
20% below category average
Multi-domain support00 Ratings8.431 Ratings
Integration with web analytics tools00 Ratings5.435 Ratings
Best Alternatives
Moz LocalScreaming Frog SEO Spider
Small Businesses
LocaliQ
LocaliQ
Score 8.8 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz LocalScreaming Frog SEO Spider
Likelihood to Recommend
10.0
(1 ratings)
8.9
(55 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
-
(0 ratings)
7.9
(5 ratings)
Support Rating
-
(0 ratings)
7.9
(18 ratings)
Implementation Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Moz LocalScreaming Frog SEO Spider
Likelihood to Recommend
iContact
Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
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Screaming Frog
Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
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Pros
iContact
  • Distribution of location data.
  • Dashboard super easy to use.
  • Low cost option that gets the job done.
Read full review
Screaming Frog
  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Read full review
Cons
iContact
  • Expansion of network.
  • Needs to be easier to access, too many clicks within Moz suite.
  • Generally speaking, they are solid.
Read full review
Screaming Frog
  • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
  • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
  • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
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Likelihood to Renew
iContact
No answers on this topic
Screaming Frog
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
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Usability
iContact
No answers on this topic
Screaming Frog
The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
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Support Rating
iContact
No answers on this topic
Screaming Frog
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
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Implementation Rating
iContact
No answers on this topic
Screaming Frog
If the software was a little easier to use for beginners, there really wouldn't be an issue
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Alternatives Considered
iContact
Moz is just as good as Yext, the only major difference is the size of the network.
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Screaming Frog
Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
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Return on Investment
iContact
  • Information has been published which has helped ensure we are trusted amongst our customers.
Read full review
Screaming Frog
  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
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ScreenShots

Moz Local Screenshots

Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.