Item: Screaming Frog SEO Spider
Rating: 9
Author: Scott Richardson

Overall Satisfaction with Screaming Frog SEO Spider

Use Cases and Deployment Scope

We use Screaming Frog SEO Spider to perform SEO audits for current and prospective clients. It allows us to get an all-encompassing view of the technical SEO elements of a website. I currently use only use the free version, as I find the cost prohibitive for what I use it for.

Pros and Cons

Pros

Analyzes all metadata
Character counts of all metadata
identifies missing alt text on all images
identifies all H1 and H2 headlines
identifies broken links and loops

Cons

The GUI is a little old school
No cloud version is available...desktop version only (Chromebooks are SOL)
Pricing isn't terrible...but there is no monthly option. £149.00 or roughly $190USD/yr.

Return on Investment

Fantastic ROI especially if you're using the free version
Even the paid version would be worth it for more experienced SEOs
no real negative impact.

Alternatives Considered

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best.

Other Software Used

SEMRush, Majestic SEO, SEOptimer

Likelihood to Recommend

Screaming Frog SEO Spider is perfect for quick SEO audits to show prospective clients where their websites are falling short. It covers all the details you'd want an SEO audit tool to cover. It is probably a little confusing at first to beginner SEO's as it is fairly technical and as stated before, the GUI is not all that user friendly.

Screaming Frog Feature Ratings

Comments

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Screaming Frog SEO Spider is #1 for Technical SEO Analysis