Musqot Marketing Planner vs. Uptempo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Musqot Marketing Planner
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing. According to the vendor, the solution visualizes the correlation between marketing investments and business results, which enables customers to optimize their marketing mix and increase…N/A
Uptempo
Score 8.5 out of 10
N/A
Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.N/A
Pricing
Musqot Marketing PlannerUptempo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Musqot Marketing PlannerUptempo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup Fee$10,000 per company per monthNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Musqot Marketing PlannerUptempo
Small Businesses
Kantata PS Cloud
Kantata PS Cloud
Score 7.2 out of 10
Kantata PS Cloud
Kantata PS Cloud
Score 7.2 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Musqot Marketing PlannerUptempo
Likelihood to Recommend
8.0
(1 ratings)
8.0
(22 ratings)
Likelihood to Renew
-
(0 ratings)
6.4
(5 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
-
(0 ratings)
7.9
(10 ratings)
User Testimonials
Musqot Marketing PlannerUptempo
Likelihood to Recommend
Musqot Marketing Technology
I can only see where Musqot is well suited when it does our reporting & task management for marketing. But sometimes, I do wish Musqot could do more. Possibly do more than that. I would like to see it replace my CRM and a few other software.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
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Pros
Musqot Marketing Technology
  • Reporting.
  • Budgeting.
  • Task Management.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
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Cons
Musqot Marketing Technology
  • I think Musqot could possibly have an open API to integrate with Notion & so on.
  • Possibly integrate with Hubspot as well.
  • Maybe it's only because it's doing marketing; I think Musqot could do more & grow into a bigger software.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • Integrate the marketing department closer to the other companies departments output.
  • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
  • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
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Likelihood to Renew
Musqot Marketing Technology
No answers on this topic
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
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Usability
Musqot Marketing Technology
No answers on this topic
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Easy to use and allows you to track just about anything that's important to your business
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Alternatives Considered
Musqot Marketing Technology
I used Monday before as it was on my Instagram & Youtube feed. I used it a couple of months but got recommended Musqot and used that & we have not turned back. The team loves using it & we are still trailing a few.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
We have just used Bynder for some time but when we compared its performance with Uptempo we instantly knew it was superior in most of the aspects. It had better data analysis accurate reports and helped us track and manage our budget, so overall we were really happy with Uptempo.
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Return on Investment
Musqot Marketing Technology
  • When we were looking at Musqot, we realized that we could use this & not have to do this by ourselves or invest in a few other software.
  • Musqot has also made our task management better - but needs more integration.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
  • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
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ScreenShots

Musqot Marketing Planner Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of

Uptempo Screenshots

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.