Allocadia is our Media Solution
August 09, 2016

Allocadia is our Media Solution

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Allocadia (legacy)

Overall Satisfaction with BrandMaker

Allocadia is currently only being used within Media and only has plans to stay that way. We needed a solution that helps us put planning, actuals, POs, and leads in one system and Allocadia was able to help us do all of that. In addition, we've been able to manipulate it to help us fix some other problems as well such as metrics and testing data. Reporting has also been a huge contribution from Allocadia.
  • Allocadia's customer support not just in the setup but as we continue to use it is fantastic. They are fast and very, very helpful.
  • Allocadia was set up to provide my company with as many solutions as possible. We are also given the opportunity to continue to manipulate it within the confines of the structure to make it an even better tool for our department.
  • Because we use Allocadia slightly differently than the typical user, it can be a little clunky for us. However, we have been able to fix almost all issues/problems so that we can use the software in so many more ways than previously imagined.
  • The amount of time it takes to refresh data into their analytics tab can be frustrating. I understand the reasoning behind it but having to wait 5 minutes for it to update so you can pull an accurate report can be tiresome.
  • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
  • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
Anyone who is planning media and needs all of their reporting in one place, this is the software to do that. Out of every software we looked at, this made the most since planning wise. But it also incorporated just about everything you need to do every part of buying down to the actuals and leads.