Allocadia has it all!
Anonymous | TrustRadius Reviewer
June 12, 2014

Allocadia has it all!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Marketing Budgeting

Overall Satisfaction with Allocadia

Allocadia is being used to track marketing budgets in our online strategy department. It consolidates budget information that was formerly spread across multiple sources, some of which were individual flat files residing on a variety of systems. It further generates much needed dashboards based on that data, which can easily be used for diagnostic purposes, presentations, or shared directly with partners.
  • Consolidates budget information (planned, allocated, spent, etc.) in a single location.
  • Rolls up and enhances the stored data with custom metrics (calculations) and other conversion processes.
  • Displays data in custom dashboards that really bring the numbers to life.
  • Integration with key data systems such as Google AdWords or Bing Ads.
  • More direct and/or user-friendly data import and export processes (pertaining to raw data and flat files).
  • We have greater efficiency in monitoring our campaign spends.
  • We can plan future budget allocations more effectively with the dashboards and other calculations.
  • We have less stress, since we don't have to fear the annual reconciliation of planned budgets to actual spend.
  • Microsoft Excel
Allocadia is more intuitive and collaborative than Excel. It is also much easier to generate calculations and dashboards.
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
It is certainly well-suited to an organization with several dozen (or more) marketing campaigns, spread across several channels such as PPC, display marketing and social media. We found it best to work with a single account manager at Allocadia, since there was little information lost and requests could be handled quickly and efficiently.