MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
$1,000
per month
PartnerPath
Score8 out of 10
N/A
PartnerPath is a partner relationship management (PRM) software solution offered by PartnerPath.
We are using SalesForce Partner Relationship Managment because it connects existing CMS. IT alsodelivers AI-powered content recommendations, and automates channel marketing. It simplifies our onboarding, recruit, train, help partners spend less time searching for information and more time selling products, build, track, and analyze marketing campaigns using simple, quick-start tools, sell more by simplifying and automating the channel sales process, and connect data from any source to help partners understand their business better.
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Salesforce Partner Relationship Management recruits, onboards, trains, and supports your indirect sales channels with theThis channel management software gives you a direct view into the performance of you channel partners. We looked at other tools and while they did some things great, Salesforce did everything well and fits into our existing tech stack
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
