MutualMind (discontinued) vs. PRunderground.com

PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
• PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
• PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

They go beyond what is expected and resolve issues quickly.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• We are a training company and the press releases have increased enrollments in our classes.
• They have increased our website traffic.