What users are saying about
4 Ratings
5 Ratings
4 Ratings
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Score 5.6 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

MutualMind

No answer on this topic is available.

SocialPilot

It is very well suited in agencies or organizations where a number of people will be creating content but a few will be editing and scheduling. Especially if you work with external organizations and manage their social media channels. I would recommend it for non-profits as well, or organizations that utilize a team of volunteers for content creation.
Josh Walker | TrustRadius Reviewer

Feature Rating Comparison

Publishing

MutualMind
SocialPilot
10.0
Content planning and scheduling
MutualMind
SocialPilot
10.0
Workflow management
MutualMind
SocialPilot
10.0

Engagement

MutualMind
SocialPilot
8.0
Bulk actions
MutualMind
SocialPilot
8.0

Marketing

MutualMind
SocialPilot
7.5
Content marketing
MutualMind
SocialPilot
10.0
Paid media management
MutualMind
SocialPilot
5.0

Channel coverage/integration

MutualMind
SocialPilot
10.0
Twitter
MutualMind
SocialPilot
10.0
Facebook
MutualMind
SocialPilot
10.0
LinkedIn
MutualMind
SocialPilot
10.0
Instagram
MutualMind
SocialPilot
10.0

Reporting/analytics

MutualMind
SocialPilot
10.0
Campaign success analytics
MutualMind
SocialPilot
10.0

Account management

MutualMind
SocialPilot
10.0
Role-based user permissions & privileges
MutualMind
SocialPilot
10.0
Mobile access
MutualMind
SocialPilot
10.0

Pros

MutualMind

  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Brad Lawless | TrustRadius Reviewer

SocialPilot

  • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
  • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
  • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
Josh Walker | TrustRadius Reviewer

Cons

MutualMind

  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
Brad Lawless | TrustRadius Reviewer

SocialPilot

  • The interface is kind of outdated, but easy to get around
Josh Walker | TrustRadius Reviewer

Likelihood to Renew

MutualMind

MutualMind 8.2
Based on 1 answer
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
Brad Lawless | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Usability

MutualMind

MutualMind 6.4
Based on 1 answer
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
Brad Lawless | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Reliability and Availability

MutualMind

MutualMind 7.3
Based on 1 answer
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
Brad Lawless | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Performance

MutualMind

MutualMind 7.3
Based on 1 answer
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Brad Lawless | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Support Rating

MutualMind

MutualMind 7.3
Based on 1 answer
MutualMind has always been quick to address any issues or questions we have.
Brad Lawless | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Implementation Rating

MutualMind

MutualMind 8.2
Based on 1 answer
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
Brad Lawless | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Alternatives Considered

MutualMind

As mentioned before, Radian6 and Sysomos Heartbeat.
Brad Lawless | TrustRadius Reviewer

SocialPilot

Josh Walker | TrustRadius Reviewer

Return on Investment

MutualMind

  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
Brad Lawless | TrustRadius Reviewer

SocialPilot

  • SocialPilot has helped us become more efficient in social media scheduling for our clients
  • It has reduced the amount of time it takes to draft content as well as get approval from clients
Josh Walker | TrustRadius Reviewer

Screenshots

Pricing Details

MutualMind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

MutualMind Editions & Modules

Additional Pricing Details

SocialPilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$30*

* per month - Manage 25 Social Media Accounts

SocialPilot Editions & Modules

Edition
Professional Plan$301
Small Team Plan$502
Agency Plan$1003
  1. per month - Manage 25 Social Media Accounts
  2. per month - Manage 50 Social Media Accounts
  3. per month - Manage 100 Social Media Accounts
Additional Pricing Details
Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

Rating Summary

Likelihood to Recommend

MutualMind
7.3
SocialPilot
10.0

Likelihood to Renew

MutualMind
8.2
SocialPilot

Usability

MutualMind
6.4
SocialPilot

Reliability and Availability

MutualMind
7.3
SocialPilot

Performance

MutualMind
7.3
SocialPilot

Support Rating

MutualMind
7.3
SocialPilot

In-Person Training

MutualMind
7.3
SocialPilot

Implementation Rating

MutualMind
8.2
SocialPilot

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