MutualMind (discontinued) vs. Firework by Startpack

If you need to communicate through multiple apps e.g. Gmail, Slack, Whats App, and you want everything in one place - Firework is definitely your thing. Also perfect for people who have to track the time they spend on certain tasks. Firework would be useless for people who don't care about productivity and getting things done as fast as possible.

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• It's really easy to use; I don't know of any other software that's this easy and convenient
• UI is very straightforward and simple
• It speeds up work process, as you no longer need to waste time switching tabs in order to find some crucial information
• Helps declutter your work PC
• It usually launches way faster than a browser

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• You have to pay for the most useful features
• Lack of extensions (there are basic things like ad-block, but if you need something specific you'll have a hard time)
• It's not clear how and where exactly the passwords are stored

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• You're way more productive when all of your tools are easily accessible
• Health benefits! It prevents your mental state from deteriorating, it saves at least 10-15 minutes per day, and there's no need to be anxious while trying to remember the password from your work email again