MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
What Tweepi is not is a posting or content management tool. It does have some ability and makes recommendations for a bit of engagement but that is it. If you are looking for a posting tool this is not it. However, if you are looking to manage the followers of a Twitter account then this is the tool to use. A great example is a campaign that we are running right now for a news organization. Content can not be pre-planned as it comes in real-time so having a posting tool is not needed here. This client first came to us in Nov., their site is a UX/UI nightmare, they had very little traffic, there was little that we could do with the existing site other than some minor design changes. We wanted to give the client a quick win even if it was a small one. The only social media account that this company had was Twitter. So we began a campaign using Tweepi to grow their followers and help the SEO with a bit of social engagement as well as try and drive a bit of traffic to their website.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Filtering is without a doubt the greatest strength of Tweepi. In just a few seconds, I can filter through thousand of users I am following and who are following me to find and identify those I should follow or unfollow based on many different and sometimes multiple criteria.
Speed - it is really fast to sort and filter through so many users connected to me through Twitter.
Find and filter other users friends and followers, and apply some or all of the aforementioned criteria.
The number of criteria. I can search followers more or less than X number of followers, find those inactive X number of days, those who haven't completed the profile or uploaded an avatar, and combine all this data filter thousands down to just one.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
I am not sure if I would consider this a "Con" but it is a limitation. When you are on the Platinum Level Tweepi has recommended follows each day when you log in. However, that number is under the Twitter daily follow limit. Tweepi will give you 250 when the limit for an unverified account is 400 and a verified account 1000. We are sure this limit is set to help protect twitter accounts.
Other than the limitation mentioned above we frankly can not seem to find anything else. There is just nothing bad to say.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
It's very quick, easy to learn and intuitive, and it doesn't require much of a learning curve. I think anyone who has sorted data in a spreadsheet will be very comfortable managing filtering and optimising their Twitter account with Tweepi.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Tweepi's support is quite good. They are fast to answer any questions that you have. I have never had a problem with Tweepi but there have been a few billing questions that were taken care of just fine. The only other times I have contacted support have been more in the area of the tools best practices and I have always been happy with the response.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've not used similar products to any great extent. All I can say is that Tweepi does an exceptional job of the very specific task of filtering friends and followers of a Twitter account, and optimising that Twitter account to get the best value for the user.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
[Excellent] results can be had with just this simple tool.
The cost of Tweepi is very reasonable and along with the time savings it is a good return on the investment.
A positive that I think should be mentioned is that we have fewer issues when using Tweepi than we do following within Twitter manually. The Tweepi limits do provide a safety net for the account.
We have not seen any negative impact with the use of Tweepi.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
