MySQL vs. Treasure AI

MySQL is best suited for applications on platform like high-traffic content-driven websites, small-scale web apps, data warehouses which regards light analytical workloads. However its less suited for areas like enterprise data warehouse, OLAP cubes, large-scale reporting, applications requiring flexible or semi-structured data like event logging systems, product configurations, dynamic forms.

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Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.

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• Stable - it just runs, with minimal downtime or errors
• Fast - well-structured data is quickly written and read
• Secure - MySQL is easy to keep data secure from people and applications that shouldn't see it
• Easy to use - SQL is industry standard so no problems with adding, editing and reading data stored in MySQL

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• CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
• It provides a variety of extensions to bring your data together in one place and helps you do this easily.
• Kits provided by Treasure Box provide basic but helpful methods for further development of services.

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• Learning curve: is big. Newbies will face problems in understanding the platform initially. However, with plenty of online resources, one can easily find solutions to problems and learn on the go.
• Backup and restore: MySQL is not very seamless. Although the data is never ruptured or missed, the process involved is not very much user-friendly. Maybe, a new command-line interface for only the backup-restore functionality shall be set up again to make this very important step much easier to perform and maintain.

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• Documentation is not always fully update --> better off reaching to support for some topics that are not covered
• Small bugs on the graphical user interface
• If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one

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For teaching Databases and SQL, I would definitely continue to use MySQL. It provides a good, solid foundation to learn about databases. Also to learn about the SQL language and how it works with the creation, insertion, deletion, updating, and manipulation of data, tables, and databases. This SQL language is a foundation and can be used to learn many other database related concepts.

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I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.

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I give MySQL a 9/10 overall because I really like it but I feel like there are a lot of tech people who would hate it if I gave it a 10/10. I've never had any problems with it or reached any of its limitations but I know a few people who have so I can't give it a 10/10 based on those complaints.

It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.

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As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability

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Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.

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We have never contacted MySQL enterprise support team for any issues related to MySQL. This is because we have been using primarily the MySQL Server community edition and have been using the MySQL support forums for any questions and practical guidance that we needed before and during the technical implementations. Overall, the support community has been very helpful and allowed us to make the most out of the community edition.

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The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.

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I was not here when treasure data was implemented to our company.

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I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.

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1. Estimate your data size. 2. Test, test, and test.

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Implementation was quick and our developers had very few issues with the SDK.

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MongoDB has a dynamic schema for how data is stored in 'documents' whereas MySQL is more structured with tables, columns, and rows. MongoDB was built for high availability whereas MySQL can be a challenge when it comes to replication of the data and making everything redundant in the event of a DR or outage.

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We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.

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In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.

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• As it is an open source solution through community solution, we can use it in a multitude of projects without cost license
• The acquisition by Oracle makes you need to contract support for the enterprise version
• If you have knowledge about oracle databases, you can get more out of the enterprise version

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• We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
• Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
• We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info