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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Treasure AI

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Treasure AI is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.N/A
    Pricing
    Treasure AI
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Treasure AI
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Treasure AI
    Considered Both Products
    Treasure AI
    Chose Treasure AI
    I would put Treasure Data up against any CDP.
    Incentivized
    Chose Treasure AI
    Both Tealium and Evergage are mostly focused on online sources. They don't have as easy or robust data model capability to ingest CRM, e-commerce, or offline data. Bluevenn has good identity resolution like TD, but the Unify data processes/model are not exposed to the customer …
    Incentivized
    Chose Treasure AI
    We selected Treasure Data because we felt they were the best fit for a publisher as diversified as Penske. Because we have so many lines of business and integrated systems, we needed a product that had an extensible framework and was not tied to concrete workflows.
    Incentivized
    Chose Treasure AI
    Treasure Data has much better technical support and contract flexibility.
    Incentivized
    Chose Treasure AI
    Treasure Data is a leader in the CDP space with a very easy-to-use platform for engineers, the ability to customize, customer success and investment in our business, and the ability to provide value and return on investment.
    Incentivized
    Chose Treasure AI
    Treasure Data seems to be more flexible and scalable compared to Lytics at that time (early 2019). Our possibilities to adapt the platform to suit better our complex business environment (global, multi country, multi brand) were also a positive point. And finally, their …
    Incentivized
    Chose Treasure AI
    NA
    Incentivized
    Chose Treasure AI
    We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There …
    Incentivized
    Chose Treasure AI
    Treasure is a more centralized and focused platform than Salesforce. Salesforce has many solutions that they seem to piece together in order to create your desired stack. Treasure integrates very well with other 3rd party technologies and you also get a more personalized …
    Incentivized
    Chose Treasure AI
    Customer Data Platform powered by TD provides details on customer journey & individual mapping as well. GA provided aggregate level data and not the customer details. We can focus in unknown customers as well using cookie data using CDP. Custom attribution model can be created …
    Incentivized
    Chose Treasure AI
    I can refine customer behavior more than Google Ananlytics or see it without aggregation errors.
    Incentivized
    Chose Treasure AI
    I haven't used other products, just a few features from Treasure Data, like treasure insights.
    Incentivized
    Chose Treasure AI
    Treasure Data has more customizations plus the cost factor.
    Incentivized
    Chose Treasure AI
    This is the first big data environment that I have used for marketing purposes. But Treasure Data's infrastructure could allow any kind of business to be managed in this platform--that's why this is very interesting. It's not only a consumer data platform, it's a big data …
    Incentivized
    Chose Treasure AI
    More flexible in terms of capability, better DEVOPS (though still not ideal), large and better out of the box features/connectors, better UI, cost, integrated audience studio and active data layer (real time access data)
    Incentivized
    Chose Treasure AI
    Treasure Data is easier to implement
    Incentivized
    Chose Treasure AI
    I did/do think that Adobe Analytics is a good tool that helps bring in all data. I really think the big point with the tool is for metrics and de-duping across media campaigns. Treasure Data is definitely much more than that. You do get to see how all of your campaigns 'play' …
    Incentivized
    Chose Treasure AI
    We have not looked at other products.
    Incentivized
    Chose Treasure AI
    Unfortunately, I was not apart of the decision to onboard Treasure Data. I was very new to this space when I inherited this tool and initiative on my team.
    Incentivized
    Chose Treasure AI
    Based on my experience, the most striking difference between the two platforms are the way their data models are organized.
    Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their …
    Incentivized
    Chose Treasure AI
    We didn't consider any other customer data platform solutions other than Treasure Data.
    Incentivized
    Chose Treasure AI
    There is a limited amount of human resource in the market who has knowledge in CDP. Treasure Data is simple and easy to navigate so that a newbie might find it easy to grasp its working concepts and initiate performing on the same. Whereas Tealium is more suited for a person …
    Incentivized
    Chose Treasure AI
    Treasure Data was also chosen before I arrived at the organization. Also, I'm not person who's in charge or writing the queries which means that I let someone know what I need to use the software for and they let me know if Treasure Data is best suited. However, that being …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    Best Alternatives
    Treasure AI
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Adobe Real-Time CDP
    Score8.3 out of 10
    Enterprises
    Tealium Customer Data Hub
    Score8.7 out of 10
    All AlternativesView all alternatives
    User Ratings
    Treasure AI
    Likelihood to Recommend
    9.0
    (89 ratings)
    Likelihood to Renew
    9.1
    (5 ratings)
    Usability
    8.0
    (4 ratings)
    Availability
    9.1
    (1 ratings)
    Performance
    8.2
    (1 ratings)
    Support Rating
    8.2
    (7 ratings)
    In-Person Training
    6.4
    (1 ratings)
    Online Training
    7.3
    (1 ratings)
    Implementation Rating
    6.4
    (2 ratings)
    Configurability
    7.3
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    Vendor post-sale
    7.3
    (2 ratings)
    Vendor pre-sale
    7.4
    (2 ratings)
    User Testimonials
    Treasure AI
    Likelihood to Recommend
    Treasure AI
    Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
    Incentivized
    Read full review
    Pros
    Treasure AI
    • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
    • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
    • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
    Incentivized
    Read full review
    Cons
    Treasure AI
    • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
    • Small bugs on the graphical user interface
    • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
    Incentivized
    Read full review
    Likelihood to Renew
    Treasure AI
    I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
    Incentivized
    Read full review
    Usability
    Treasure AI
    It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
    Incentivized
    Read full review
    Reliability and Availability
    Treasure AI
    As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
    Incentivized
    Read full review
    Performance
    Treasure AI
    Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
    Incentivized
    Read full review
    Support Rating
    Treasure AI
    The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
    Incentivized
    Read full review
    In-Person Training
    Treasure AI
    I was not here when treasure data was implemented to our company.
    Incentivized
    Read full review
    Online Training
    Treasure AI
    I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
    Incentivized
    Read full review
    Implementation Rating
    Treasure AI
    Implementation was quick and our developers had very few issues with the SDK.
    Incentivized
    Read full review
    Alternatives Considered
    Treasure AI
    We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
    Incentivized
    Read full review
    Scalability
    Treasure AI
    In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
    Incentivized
    Read full review
    Return on Investment
    Treasure AI
    • We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
    • Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
    • We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
    Incentivized
    Read full review
    ScreenShots

    Treasure AI Screenshots

    Screenshot of some of the out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of the query toolsScreenshot of the audience builder