What users are saying about
1 Rating
6 Ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Attribute Ratings

  • N.Rich is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

N.Rich

100%
1 Rating
7.0

Smaato

70%
2 Ratings

Usability

N.Rich

N/A
0 Ratings
8.0

Smaato

80%
1 Rating

Support Rating

N.Rich

N/A
0 Ratings
7.0

Smaato

70%
2 Ratings

Likelihood to Recommend

N.Rich

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
Read full review

Verve Group

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
Read full review

Pros

N.Rich

  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
Read full review

Verve Group

  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
Read full review

Cons

N.Rich

  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
Read full review

Verve Group

  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
Read full review

Pricing Details

N.Rich

Starting Price

Editions & Modules

N.Rich editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Smaato

    Starting Price

    Editions & Modules

    Smaato editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      N.Rich

      No answers on this topic

      Verve Group

      Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
      Read full review

      Support Rating

      N.Rich

      No answers on this topic

      Verve Group

      Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
      Read full review

      Alternatives Considered

      N.Rich

      NRich is clearly superior in terms of efficiency and overall customer reach.
      Read full review

      Verve Group

      With over 20 demand partners in our stack, Smaato is in the top 5
      Read full review

      Return on Investment

      N.Rich

      • Huge ROI for campaigns with products attached
      • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
      • Allows us to standardize our ABM marketing efforts across multiple campaigns.
      Read full review

      Verve Group

      • Increased overall revenue
      • Strong demand pool
      • Easy reporting
      Read full review

      Add comparison