Nativo vs. Yahoo DSP

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.

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Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

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• Easy to set up
• Good reporting
• Good support
• Provide network advertisers for unsold inventory

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• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

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• It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
• It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.

Incentivized

Independently Invited by TrustRadius

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• Higher inventories for audience targeting
• Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
• More dynamism to achieve better performance in campaigns

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Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.

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• Overall the results are positive.
• We are able to monetize the unsold inventory through its network.

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• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info