Nielsen Compass Planner vs. SAS 360 Plan

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Compass Planner
Score 0.0 out of 10
N/A
Nielsen Compass Planner optimizes media budgets by combining clients’ data with their media allocation plans. Using machine learning algorithms and ROI norms sourced from Nielsen's global clientele, customers are able to maximize ad dollars in their media plan, and better predict future campaign performance.N/A
SAS 360 Plan
Score 8.9 out of 10
N/A
Formerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.N/A
Pricing
Nielsen Compass PlannerSAS 360 Plan
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Nielsen Compass PlannerSAS 360 Plan
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Nielsen Compass PlannerSAS 360 Plan
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Nielsen Compass PlannerSAS 360 Plan
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User Ratings
Nielsen Compass PlannerSAS 360 Plan
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Nielsen Compass PlannerSAS 360 Plan
Pros
Nielsen
No answers on this topic
SAS
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
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Cons
Nielsen
No answers on this topic
SAS
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
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