Nielsen Compass Planner vs. Supermetrics

Nielsen Compass Planner

Supermetrics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Compass Planner	Score 0.0 out of 10	N/A	Nielsen Compass Planner optimizes media budgets by combining clients’ data with their media allocation plans. Using machine learning algorithms and ROI norms sourced from Nielsen's global clientele, customers are able to maximize ad dollars in their media plan, and better predict future campaign performance.	N/A
Supermetrics	Score 9.8 out of 10	N/A	Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.	$29 per month

Pricing

Nielsen Compass Planner

Supermetrics

Editions & Modules

No answers on this topic

Essential: $29
per month per user
Core: $159
per month per user

Offerings

Pricing Offerings
Nielsen Compass Planner	Supermetrics
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

Additional Details

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In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.

More Pricing Information

Community Pulse
	Nielsen Compass Planner	Supermetrics

Best Alternatives
	Nielsen Compass Planner	Supermetrics
Small Businesses	Agency Analytics Score 9.1 out of 10	Agency Analytics Score 9.1 out of 10
Medium-sized Companies	Supermetrics Score 9.8 out of 10	Alteryx Platform Score 9.1 out of 10
Enterprises	Alteryx Platform Score 9.1 out of 10	Alteryx Platform Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Nielsen Compass Planner	Supermetrics
Likelihood to Recommend	- (0 ratings)	9.9 (12 ratings)

User Testimonials
	Nielsen Compass Planner	Supermetrics
Likelihood to Recommend	Nielsen No answers on this topic	Supermetrics If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source. Incentivized Timothy McCormack VP, Media & Analytics Read full review
Pros	Nielsen No answers on this topic	Supermetrics Supermetrics is easy to use, the ui is helpful for creating queries. Supermetrics allows to run the created queries on triggers. Supermetrics allows to connect with different data sources like Google analytics etc ., Supermetrics sends alert on the failure of queries to the desired email address Incentivized Verified User Anonymous Read full review
Cons	Nielsen No answers on this topic	Supermetrics Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them. No public data for LinkedIn. Definitely requires knowledge on how to use Google Data Studio. Incentivized Trevor Irish Digital Marketing Analyst II Read full review
Alternatives Considered	Nielsen No answers on this topic	Supermetrics Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment. Incentivized Verified User Anonymous Read full review
Return on Investment	Nielsen No answers on this topic	Supermetrics Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system. Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics. Time! We save a lot of time on our monthly reports thanks to Supermetrics. Incentivized Lindsay Halsey Co-Founder Read full review
ScreenShots		Supermetrics Screenshots