What users are saying about
2 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Nielsen Marketing Cloud
6.7
Collection of first-party data
Nielsen Marketing Cloud
5.1
Collection of third-party data
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
Nielsen Marketing Cloud
9.0

Data Classification

Nielsen Marketing Cloud
5.7
Audience taxonomy
Nielsen Marketing Cloud
5.1
Tag Management
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
Nielsen Marketing Cloud
5.1

Ad Network Integration

Nielsen Marketing Cloud
5.0
Data Transfer
Nielsen Marketing Cloud
5.0
DSP integration
Nielsen Marketing Cloud
5.0

DMP Analytics

Nielsen Marketing Cloud
7.0
Campaign Analytics
Nielsen Marketing Cloud
7.9
Audience Analytics
Nielsen Marketing Cloud
6.1

Pros

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Cons

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Usability

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Support Rating

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Alternatives Considered

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Return on Investment

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Pricing Details

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Nielsen Marketing Cloud
5.9

Usability

Nielsen Marketing Cloud
8.0

Support Rating

Nielsen Marketing Cloud
5.0

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