Nielsen Marketing Cloud

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Cloud	Score 7.8 out of 10	N/A	Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.	N/A

Pricing

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Nielsen Marketing Cloud
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Nielsen Marketing Cloud
Considered Both Products	Nielsen Marketing Cloud Verified User Analyst Chose Nielsen Marketing Cloud Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses … Incentivized Helpful? Ojas Korde Digital Paid Media Strategist Chose Nielsen Marketing Cloud Nielson has a larger section of databases, so there are multiple options while integrating third party datasets. Even though Adobe Creative Cloud is more focused on creative agencies, the Nielson Marketing Cloud puts more emphasis on data-driven ad agencies, which works really … Incentivized Helpful? Verified User Analyst Chose Nielsen Marketing Cloud NA Incentivized Helpful? Verified User Administrator Chose Nielsen Marketing Cloud We have tried a myriad of other survey companies and have found that customization does not exist in the way we like to utilize it in the prefabricated platforms. We liked Nielsen better than SurveyMonkey because there was no forced branding page at the end that would force … Incentivized Helpful? Verified User Consultant Chose Nielsen Marketing Cloud Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this … Incentivized Helpful? Nikita Patel Manager, FAST Chose Nielsen Marketing Cloud I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms. Incentivized Helpful? Sharisse T. Yarde Digital Operations Specialist Chose Nielsen Marketing Cloud I like exelate better than boomerang but unfortunately I like BlueKai more than Exelate. Bluekai offers more segments which gives me more options - if exelate can just release more segments from time to time I can see them running neck and neck with BlueKai. Incentivized Helpful?
Top Pros	Pro Helps to improve Pro Marketing strategies Pro Marketing campaigns
Top Cons	Minus Time to load Minus Load the data Minus Needs to improve

Features

Nielsen Marketing Cloud

Data Collection

Comparison of Data Collection features of Product A and Product B
	Nielsen Marketing Cloud 8.3 6 Ratings 3% above category average
Collection of first-party data	8.56 Ratings
Collection of third-party data	8.55 Ratings
Access to Third-party Data Providers	8.05 Ratings

Data Classification

Comparison of Data Classification features of Product A and Product B
	Nielsen Marketing Cloud 8.6 6 Ratings 2% above category average
Audience taxonomy	8.26 Ratings
Tag Management	8.25 Ratings
Data Analysis Dashboard	9.46 Ratings

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Nielsen Marketing Cloud 8.0 5 Ratings 0% above category average
Data Transfer	7.95 Ratings
DSP integration	8.05 Ratings

DMP Analytics

Comparison of DMP Analytics features of Product A and Product B
	Nielsen Marketing Cloud 8.7 6 Ratings 9% above category average
Campaign Analytics	8.56 Ratings
Audience Analytics	8.86 Ratings

Best Alternatives
	Nielsen Marketing Cloud
Small Businesses	MediaMath Score 7.4 out of 10
Medium-sized Companies	Oracle Marketing Score 8.1 out of 10
Enterprises	Oracle Marketing Score 8.1 out of 10
All Alternatives	View all alternatives

User Ratings
	Nielsen Marketing Cloud
Likelihood to Recommend	8.0 (7 ratings)
Likelihood to Renew	9.0 (1 ratings)
Usability	8.0 (1 ratings)
Support Rating	5.0 (1 ratings)

User Testimonials
	Nielsen Marketing Cloud
Likelihood to Recommend	Nielsen Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis. Incentivized Verified User Anonymous Read full review
Pros	Nielsen I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis. It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires. When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys. Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable. Incentivized Verified User Anonymous Read full review
Cons	Nielsen More segments need to be created as often as possible Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted. Incentivized Sharisse T. Yarde Digital Operations Specialist Read full review
Likelihood to Renew	Nielsen I still use exelate every day for my media plans that are either direct response or extremely geo-targeted. Incentivized Sharisse T. Yarde Digital Operations Specialist Read full review
Usability	Nielsen Very easy to utilize. Features are basic. Again just not too much in the way of involved customization Incentivized Verified User Anonymous Read full review
Support Rating	Nielsen I am rating this as neutral due to having minimal interaction with them Incentivized Verified User Anonymous Read full review
Alternatives Considered	Nielsen Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle. Incentivized Verified User Anonymous Read full review
Return on Investment	Nielsen We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes. We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive. Incentivized Verified User Anonymous Read full review
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