Nielsen Marketing Cloud Reviews

1 Ratings
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Score 5.0 out of 100

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Nikita Patel | TrustRadius Reviewer
November 16, 2018

Nielsen Marketing Cloud Overview

Score 5 out of 10
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My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data segments, allowed us to build and de-duplicate audiences, as well as house our 1st party data to create LAL models.
  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
If you have a robust audience strategy and a ton of CRM data from a client, I'd recommend using NMC. Their integration and easy access to NCS segments makes my job 10X easier.
Read Nikita Patel's full review

Nielsen Marketing Cloud Scorecard Summary

Feature Scorecard Summary

Collection of first-party data (1)
Collection of third-party data (1)
Access to Third-party Data Providers (1)
Audience taxonomy (1)
Tag Management (1)
Data Analysis Dashboard (1)
Data Transfer (1)
DSP integration (1)
Campaign Analytics (1)
Audience Analytics (1)

About Nielsen Marketing Cloud

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Categories:  Data Management

Nielsen Marketing Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No