Determine and mobilize your target audience
Nielsen Marketing Cloud helps us by providing real-time visibility about your audience in a single location. Our cloud continually …
Overview
What is Nielsen Marketing Cloud?
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…
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Popular Features
- Data Analysis Dashboard (6)9.494%
- Campaign Analytics (6)8.686%
- Collection of first-party data (6)8.686%
- Audience taxonomy (6)8.383%
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What is Nielsen Marketing Cloud?
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…
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What is Nielsen Marketing Cloud?
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Nielsen Marketing Cloud Video
LAS VEGAS – The Nielsen Marketing Cloud wants to be known as more than just a data management platform. The distinction centers on two words: owned and integrated.\n\nBecause Nielsen and its recent acquisition eXelate are “traditional data companies,” data access is one of the...
Show More Nielsen Marketing Cloud Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
July 29, 2022
Determine and mobilize your target audience
Nielsen Marketing Cloud helps us by providing real-time visibility about your audience in a single location. Our cloud continually evaluates the efficacy of your campaign and makes real-time modifications using built-in statistics and Nielsen Artificial Intelligence (AI). A completely integrated platform allows you to handle every stage of the marketing process, from media planning and activation to data management and attribution, in one location. Connect the linkages between data, analytics, media planning, artificial intelligence, activation, and data management to optimize your campaign.
- Audience Segmentation
- Planning
- Data management
- Marketing Channels
- Adaptive learning technology
- Third party application
July 27, 2022
Best Marketing Cloud
With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on investment each platform was generating for us and to make future decisions based on that information. It was also essential to keep all the data in a cloud to which everyone in our company had access.
- Data sharing
- Dashboard building
- CRM tool
- User interface
- Data visualization capabilities
- Connect all marketing olatforms seamlessly
July 26, 2022
Nielsen Marketing Cloud_Review
Nielsen marketing tool in the cloud
aids in the execution of audience-focused campaigns and podcasts by our podcast
promoters and advertisers. Different combinations of media come together to
achieve certain goals that are essential to our clients' businesses. It helps me and my team to understand
the needs of the customers and offers advice on how to meet those needs.
This marketing cloud provides a lot of characteristics. And it gives me the
chance to organise the marketing process and comprehend customer needs.
We can improve our marketing by making our advertising more
effective thanks to their reports, which allow us to see current trends and
user habits. It provides forecasting and trending information.
- I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
- It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
- When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
- Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
- This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
- It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
- Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.
July 26, 2022
Good for the beginning
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from our customers. It was a good way to gauge what were are doing right with our clients versus where or what we can improve upon. This allows us to adjust moving forward.
- Surveys.
- Marketing email.
- Adding features.
- Expanding options.
- Allowing further customization.
This product is used at my organization in order to investigate our customers and develop much better forms of marketing based on the data we receive from this product. It helps us get very detailed information on our audience and improve our tactics based on this new and improved information.
- Audience data
- Customer analytics
- Detailed overviews of customers
- User interface
- Tutorial
- Collaboration
November 16, 2018
Nielsen Marketing Cloud Overview
My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data segments, allowed us to build and de-duplicate audiences, as well as house our 1st party data to create LAL models.
- Audience building is completely intuitive and easy to do!
- The audience planner tool helps easily assess duplication across segments and audiences
- The NMC team is always there to lend a helping hand
- Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
- Downloading reports becomes difficult, especially for household level overlap reports.
- Develops for integration are incredibly time-consuming!
July 18, 2014
STY's Review on Exelate
Exelate is currently being used by my media planning team and the adops team. We basically use it for more niche targeting - for example: demographics and behavioral patterns. It helps give us the option for mainly direct response advertisers who are looking to reach a specific target.
- As stated before able to target a specific demo or behavior pattern
- Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
- Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
- More segments need to be created as often as possible
- Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.