Nielsen Marketing Cloud_Review
July 26, 2022

Nielsen Marketing Cloud_Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Nielsen Marketing Cloud

Nielsen marketing tool in the cloud
aids in the execution of audience-focused campaigns and podcasts by our podcast
promoters and advertisers. Different combinations of media come together to
achieve certain goals that are essential to our clients' businesses. It helps me and my team to understand
the needs of the customers and offers advice on how to meet those needs.

This marketing cloud provides a lot of characteristics. And it gives me the
chance to organise the marketing process and comprehend customer needs.

We can improve our marketing by making our advertising more
effective thanks to their reports, which allow us to see current trends and
user habits. It provides forecasting and trending information.
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
  • This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
  • It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
  • Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.
  • Nielsen marketing cloud is an extraordinary software program that gives me many features. It facilitates me apprehend clients wishes and offers advices a way to fulfil their wishes.
  • It does extraordinary task offering records and offers me possibility to devise advertising and marketing manner and apprehend clients wishes.
  • I like that you may see channels' cutting-edge and ancient performance. They constantly make updates to the platform to make sure you've got an extraordinary consumer experience.
  • Data as a service (DaaS) is also one of the great feature which removes the manual overhead from the client.
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Do you think Nielsen Marketing Cloud delivers good value for the price?


Are you happy with Nielsen Marketing Cloud's feature set?


Did Nielsen Marketing Cloud live up to sales and marketing promises?


Did implementation of Nielsen Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Nielsen Marketing Cloud again?


3 years since I began the usage of Nielsen Marketing
Cloud it has made my process lots easier. I endorse every person who now no longer uses this platform to apply it with the aid of using all means. It does first-rate process offering facts and making it clean to recognize purchaser desires. The aid crew is amazing, they have got the maximum correct information inside the international and they're capable of providing estimates
immediately. In terms of less appropriate, I can say it has limited support on mobile. And It
needs to have better customization options.

Nielsen Marketing Cloud Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics