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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Olapic

    Score6 out of 10
    N/AOlapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
    Pricing
    OlapicSignpost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    OlapicSignpost
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    OlapicSignpost
    Content Creation
    Comparison of Content Creation features of Olapic and Signpost
    Feature
    Olapic
    6.6
    4 Ratings
    17% below category average
    Signpost
    -
    Ratings
    Ideation6.33 Ratings00 Ratings
    Approval workflows5.44 Ratings00 Ratings
    Content collaboration7.12 Ratings00 Ratings
    Content calendar7.01 Ratings00 Ratings
    Network for content licensing/production7.43 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Olapic and Signpost
    Feature
    Olapic
    6.7
    4 Ratings
    15% below category average
    Signpost
    -
    Ratings
    Content hub6.13 Ratings00 Ratings
    Forms / Gated content6.12 Ratings00 Ratings
    Embedded CTAs6.73 Ratings00 Ratings
    Content distribution7.23 Ratings00 Ratings
    Content promotion7.02 Ratings00 Ratings
    Content automation7.43 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Olapic and Signpost
    Feature
    Olapic
    6.3
    4 Ratings
    16% below category average
    Signpost
    -
    Ratings
    Audience profiling and targeting6.02 Ratings00 Ratings
    Closed-loop tracking and reporting5.22 Ratings00 Ratings
    Content performance analytics6.13 Ratings00 Ratings
    Campaign optimization dashboard7.02 Ratings00 Ratings
    Competitive analytics7.02 Ratings00 Ratings
    Best Alternatives
    OlapicSignpost
    Small Businesses
    Contently
    Score9.9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OlapicSignpost
    Likelihood to Recommend
    5.6
    (4 ratings)
    1.3
    (2 ratings)
    User Testimonials
    OlapicSignpost
    Likelihood to Recommend
    Monotype
    If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
    Incentivized
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    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Pros
    Monotype
    • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
    • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
    • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
    Incentivized
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    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
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    Cons
    Monotype
    • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
    • The revenue analytics are not very reliable.
    • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
    Incentivized
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    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Alternatives Considered
    Monotype
    We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Return on Investment
    Monotype
    • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
    • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
    • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
    Incentivized
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    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    ScreenShots