TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Olapic

    Score6 out of 10
    N/AOlapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A

    Tagger

    Score6 out of 10
    N/ATagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.N/A
    Pricing
    OlapicTagger
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    OlapicTagger
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    OlapicTagger
    Content Creation
    Comparison of Content Creation features of Olapic and Tagger
    Feature
    Olapic
    6.6
    4 Ratings
    17% below category average
    Tagger
    -
    Ratings
    Ideation6.33 Ratings00 Ratings
    Approval workflows5.44 Ratings00 Ratings
    Content collaboration7.12 Ratings00 Ratings
    Content calendar7.01 Ratings00 Ratings
    Network for content licensing/production7.43 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Olapic and Tagger
    Feature
    Olapic
    6.7
    4 Ratings
    15% below category average
    Tagger
    -
    Ratings
    Content hub6.13 Ratings00 Ratings
    Forms / Gated content6.12 Ratings00 Ratings
    Embedded CTAs6.73 Ratings00 Ratings
    Content distribution7.23 Ratings00 Ratings
    Content promotion7.02 Ratings00 Ratings
    Content automation7.43 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Olapic and Tagger
    Feature
    Olapic
    6.3
    4 Ratings
    16% below category average
    Tagger
    -
    Ratings
    Audience profiling and targeting6.02 Ratings00 Ratings
    Closed-loop tracking and reporting5.22 Ratings00 Ratings
    Content performance analytics6.13 Ratings00 Ratings
    Campaign optimization dashboard7.02 Ratings00 Ratings
    Competitive analytics7.02 Ratings00 Ratings
    Best Alternatives
    OlapicTagger
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    No answers on this topic
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OlapicTagger
    Likelihood to Recommend
    5.6
    (4 ratings)
    8.6
    (3 ratings)
    User Testimonials
    OlapicTagger
    Likelihood to Recommend
    Monotype
    If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
    Incentivized
    Read full review
    Sprout Social
    I might want to find in Tagger a similar report where they show
    the after-effects of a few or other influencers when the relegated errands are
    done, this could help us in further developing dynamically for our publicizing
    efforts doubtlessly getting a considerably more exact outcome.
    Incentivized
    Read full review
    Pros
    Monotype
    • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
    • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
    • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
    Incentivized
    Read full review
    Sprout Social
    • User-Friendly Platform
    • Great Customer Support
    • Enables Collaboration
    Incentivized
    Read full review
    Cons
    Monotype
    • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
    • The revenue analytics are not very reliable.
    • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
    Incentivized
    Read full review
    Sprout Social
    • Although it relates very well with most social networks we wish they could soon include TikTok in the tool, one of the fastest growing in recent times and where we could find many more influencers with different skills that fit the needs of our consumers.
    • I would like to see in Tagger Media a comparative report where they show the results of some or other influencers when the assigned tasks are finished, this could help us in improving decision making for our advertising campaigns surely getting a much more accurate result.
    • It would be interesting to see the information of the tasks of the influencers we hire in real time, i.e., if we contact 5 influencers, we could see a real-time flowchart with the current status of their tasks and thus be able to keep a better relationship of time and performance in our projects.
    Incentivized
    Read full review
    Alternatives Considered
    Monotype
    We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
    Incentivized
    Read full review
    Sprout Social
    Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.
    Incentivized
    Read full review
    Return on Investment
    Monotype
    • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
    • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
    • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
    Incentivized
    Read full review
    Sprout Social
    • With the program, the executives and results estimation Tagger can send important data of potential influencers that can be of extraordinary assistance to us.
    Incentivized
    Read full review
    ScreenShots