Onalytica IRM vs. TapInfluence vs. Traackr
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Onalytica | Score5.7 out of 10 | N/A | Onalytica IRM, from Onalytica in London, is billed as an influencer marketing platform. It is basically an intelligence tool for building network maps and profiling those whose words have influence in some particular content area (e.g. your vertical) and alerting marketers to opportune moments to seed content throughout this network, or with individual influencers. | N/A |
![]() TapInfluence | Score9.1 out of 10 | N/A | TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has received about $8.2 million in venture capital since its inception, most recently $5 million in Series B funding in late 2013. | N/A |
Traackr | Score7.7 out of 10 | Mid-Size Companies (51-1,000 employees) | Traackr is an influencer management solution. Traackr's technology is designed to help brands optimize their influencer programs by identifying individuals with the highest signal for a brand or product, uncovering authentic social insights to build meaningful relationships, facilitating the activation of those influencers, and measuring their impact on the brand. | N/A |
| Onalytica | TapInfluence | Traackr | ||||||||||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | No answers on this topic | |||||||||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | No setup fee | |||||||||||||||||||||
| Additional Details | — | — | — | |||||||||||||||||||||
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| Onalytica | TapInfluence | Traackr | |
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| Considered Multiple Products | No answer on this topic | ![]() No answer on this topic | No answer on this topic |
| Key User Insights | |||
| Would buy again | |||
No answers on this topic | 100% Would buy again 8 Answers | No answers on this topic | |
| Delivers good value for the price | |||
No answers on this topic | 100% Delivers good value for the price 8 Answers | No answers on this topic | |
| Happy with the feature set | |||
No answers on this topic | 100% Happy with the feature set 8 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | |||
No answers on this topic | 100% Lived up to sales and marketing promises 7 Answers | No answers on this topic | |
| Implementation went as expected | |||
No answers on this topic | 100% Implementation went as expected 7 Answers | No answers on this topic | |
| Onalytica | TapInfluence | Traackr | |
|---|---|---|---|
| Likelihood to Recommend | - | 9.1 | 7.0 |
| Onalytica | TapInfluence | Traackr | |
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| Likelihood to Recommend | No answers on this topic | ![]()
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| Pros | No answers on this topic | ![]()
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| Cons | No answers on this topic | ![]()
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| Alternatives Considered | No answers on this topic | ![]()
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| Return on Investment | No answers on this topic | ![]()
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| ScreenShots | Traackr Screenshots |


