Opal vs. TIBCO Tibbr

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

I think it is well-suited for populations who value social media and being connected in this manner at work. If the population does not value this type of open interaction, it will be underutilized. Many of our baby-boomer generation staff have a hard time seeing the relevancy of a site such as this.

Incentivized

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• I think it helps people crowd source an organization for information and resources that may not be easily found.
• The subjects feature is a great place to develop communities of practice where links, files and communication can be shared.
• As long as the search engine is optimized / working effectively, it can be a powerful way to access sites and resources across the organization.

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

• The profile finder is glitchy and rarely comes up with solid results.
• The site sometimes has glitches, such as subject pages not loading and complete content not appearing on the screen until you refresh or give it an abnormal amount of time to load.
• The "USAID Search" option should appear first for the search results. It is not intuitive that it is the last search option to select. Often users don't even clearly recognize that they need to select types of search results.

Incentivized

You get for what you paid for. Opal has more features

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized

• I feel that it has connected colleagues who would have never met in our global organization.
• I has created a division in the organization between the users and those who oppose its existence.
• It has been a great place for communication-oriented departments to get their messages out, advertise events, etc.

Incentivized