Optimizely One vs. Oracle WebCenter Sites

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

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Oracle WebCenter Sites is very well suited to presenting marketing content in all shapes and forms, including mobile, an in a corporate web site. Oracle WebCenter Sites can also manage small product catalogs easily. Important things to consider when selecting a CMS:

• How important is the ease with which my business users update content?
• How often are updates made?
• How distributed are my business contributors?
• How important is preview in my organization's workflow and publishing process?

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

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• Easy-to-use content authoring and design tools for business users.
• Segmentation based on implicit (behavioral) or explicit (known user or characteristics) criteria or a combination of the two.
• Flexible rules engine for creation of customer segments and recommendations, enabling delivery of targeted content and campaigns.

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Creating new content is not so easy
• Publishing is not trivial
• In my opinion documentation is weak
• I think there are cheaper solutions then WCS

A valuable tool for enabling marketers and business users to easily create and manage contextually relevant social and interactive online experiences across multiple channels on a global scale to drive sales and loyalty. It also allows multi-site management (in fact Sites) using the assets and template developed, without having to re-implement again for each individual site.

The WebCenter Sites Support team is extremely good and very responsive to client needs. They are quick to resolve Level 1 issues and when escalated to Level 2, the team makes every effort to keep the client informed.

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

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There are lot of WCM products available in the market, some free and some licensed. But for a organisation using more Oracle products and on Java technology, WCS is the best in class, for intranet and internet needs. It has everything which is required for a web application. Also it can be well integrated with other platforms with Oracle Document Cloud/Oracle Content/Oracle Identity Manager and a lot more. Its a well integrated product. It can also be integrated with social media using a community plugin. It also comes with its own search and analytics tools. The templates are pure JSP and can be easily coded by Java developers using the development guide. Its based on Java, so writing custom applications and integrating is easy

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• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It has alleviated some of the burden on our IT staff.
• It has allowed our Marketing department to be more hands-on with content changes, and they have more flexibility with the types of changes and how often they make them.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info